New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

EPISODE 31

Leveraging Data for Improved Senior Living Operations

Special Guest: Lindsi Jennings & Michelle Korb

In this episode of From Leads to Leases, Lindsey Jennings and Michelle Corb talk to Jerry Vinci about their experiences in the senior living industry and how technology, specifically AI and live chat, are crucial to modernizing resident engagement. They highlight the importance of empathy and human-centric communication in senior living and how SSC.ai (formerly Site Staff Chat) is helping senior living communities meet the demands of an ever-evolving industry.

EPISODE 30

Finding the Perfect Fit: How Senior Park.io Helps Placement Agents

Special Guest: Margo Falls

In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes.

EPISODE 29

Bridging the Digital Divide: Tech Support for Seniors with David Kolesnikow from Boomernology

Special Guest: David Kolesnikow

In this episode, Jerry Vinci interviews David Kolesnikow, the founder and CEO of Boomernology, a tech support service for baby boomers and seniors. They discuss the importance of digital literacy for older adults, strategies for protecting seniors from online scams and cybersecurity threats, and the role of technology in enhancing their quality of life. David shares his background and how he accidentally started Boomernology, and emphasizes the need for personalized tech support and building one-on-one relationships with clients. The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed.

EPISODE 28

Challenging Ageism in America: Redefining Aging and Its Impact on Senior Living

In episode 28 of From Leads to Leases, Jerry Vinci tackles the pervasive issue of ageism and its impact on the senior living industry. Ageism, a form of discrimination based on age, continues to shape societal perceptions. Despite advancements in healthcare and lifestyle, the stigma of aging and retirement persists. However, modern realities challenge these stereotypes, as many older adults remain active, engaged, and capable of contributing significantly to society.

EPISODE 27

Enhancing Senior Living with Cutting-Edge Technology: An Interview with Steven Vander Velde from ProviNET

Special Guest: Steven Vander Velde

In Episode 27 of From Leads to Leases, CCR Growth CEO Jerry Vinci gets talking about the latest trends in senior living technology and the importance of strategic IT planning with Steven VanderVelde, the Director of Senior Living Partnerships at Provinet Solutions. Steven highlights the challenges faced by the senior living industry, such as technical debt and disparate tech investment, and emphasizes the need for communities to embrace technology to meet the expectations of new seniors.

EPISODE 26

Revolutionizing Senior Care: Insights from Caleb Richardson of Senior Care Academy and Helperly

Special Guest: Caleb Richardson

In this episode, Caleb Richardson, CEO of Senior Care Academy and Helperly, discusses his innovative approach to senior care and the impact of technology on the industry. He shares his personal experience and the inspiration behind starting both Senior Care Academy and Helperly. The conversation covers topics such as marketing, retention, scalability, addressing senior loneliness, and the challenges facing the senior living industry.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents