New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

What Real Leadership Looks Like When Senior Living Gets Hard with Tara Nastase

Special Guest: Tara Nastase
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Tara Nastase, Regional Director of Operations at Tutera Senior Living and Health Care, overseeing assisted living and memory care communities across multiple states.

From Vendors to One Team: A Collaborative Care Model Inside Assisted Living with Joel Dieterle

Special Guest: Joel Dieterle
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Joel Dieterle, Executive Director at Spring Arbor Senior Living and a sales and operations leader with more than 15 years across post-acute and senior living.

Future of Senior Living: Scaling Operations through AI, Workforce Strategy, and Specialized Dementia Care with Andy Lange

Special Guest: Andy Lange
In this episode of From Leads to Leases, Jerry Vinci and Andy Lange discuss the future of senior living operations, exploring how AI, workforce strategy, and specialized dementia care are reshaping the industry as operators prepare for growing demand and evolving resident needs.

What Families Actually Remember About the Sales Process

Special Guest: Mikhail Blosser
In this episode of From Leads to Leases, Jerry Vinci and Mikhail Blosser discuss the emotional aspects of senior living sales, emphasizing the importance of building trust and understanding family needs.

Rebuilding Trust in Senior Living Through Transparency and Direct Access

Special Guest: Steve Fecske
In this episode, Jerry Vinci speaks with Steve Fecske, founder of Your Senior Team, about how industry fragmentation, rising lead costs, and referral mismatches

How Local Partnerships Strengthen Trust, Speed, and Retention with David Stamberg

Special Guest: David Stamberg
In this episode of From Leads to Leases, Jerry Vinci speaks with Nick Goldstein, Vice President of Culinary and Dining Services at Benchmark Senior Living.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

tmporl7dl8v

For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!

CCRG_Logo_Light

FOR OPERATORS

Built for the
Operator in Motion

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.

CCRG_Portfolio_Logo_Dark

FOR PORTFOLIO OPERATORS

Built for the
Portfolio at Scale

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.