#1

Senior Living Sales & Marketing Podcast

From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.

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WELCOME TO FROM LEADS TO LEASES

Navigating the Journey to Success in Senior Living

Unlocking Insights, Empowering Growth in Senior Living

Discover Expert Strategies and Insights for Senior Living Success from the Innovators in Senior Living.

Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to take the mic and share your expertise with an engaged audience of senior-living professionals, decision-makers, and industry visionaries.

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how-pr-fuels-growth-in-senior-living-with-wendy-dalessandro
Episode # 56

Beyond Press Releases: The Untapped Power of PR in Senior Living with Wendy D’Alessandro

April 30, 2025
Special Guest: Wendy D’Alessandro
In this conversation, Jerry Vinci and Wendy D'Alessandro discuss the marketing challenges faced by senior living communities and the critical role of public relations (PR) in addressing these issues. They explore how storytelling can enhance community engagement, shift public perceptions, and ultimately drive occupancy rates.
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pr-reshaping-senior-living-with-angelica-flynn
Episode # 55

Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn

April 23, 2025
Special Guest: Angelica Flynn
In this episode, Jerry Vinci and Angelica Flynn discuss the challenges and opportunities in public relations for the senior living industry. They explore how PR can reshape outdated perceptions, the differences between earned and paid media, and the importance of storytelling in building credibility.
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senior-care-inclusive-programs-future-aging
Episode # 54

Revolutionizing Senior Care: Intergenerational Programs, Adult Day Centers, and the Future of Aging with Dr. Merle Griff

April 16, 2025
Special Guest: Dr. Merle Griff
In this conversation, Jerry Vinci and Dr. Merle Griff explore innovative approaches to senior care, emphasizing the importance of reducing isolation and enhancing social engagement for aging adults. Dr. Griff discusses her pioneering work in intergenerational programs and adult day health centers, highlighting their benefits in providing care and companionship.
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navigating-tariffs-impacts-on-senior-living

Navigating New Tariffs—Implications for the Senior Living Industry

April 10, 2025
In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. At the time of publishing this episode of Breaking Ground, President Trump had announced a 90-day pause on implementation of “most” tariffs.
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enhancing-patient-safety-and-facility-in-senior-living
Episode # 51

Enhancing Patient Safety and Facility Management in Senior Living with Glenn Rappaport

March 26, 2025
Special Guest: Glenn Rappaport
In this episode, Jerry Vinci and Glenn Rappaport discuss the evolving landscape of senior living and healthcare technology. They explore the transition from facility management to health tech, the importance of patient safety technology, and the operational challenges faced by senior living facilities.
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redefining-aging-and-emotional-wellness
Episode # 50

Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW

March 19, 2025
Special Guest: Elanit Linder
In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.
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CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

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Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

CONTACT ADDRESS
8710 Carmel Valley Road, Carmel, CA 93923

GENERAL INQUIRIES
info@ccrgrowth.com
(831) 273-3628

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