In this conversation, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her insights on the challenges families face and how her personal and professional experiences shape her approach to finding the right community for older adults. They discuss the need for education, debunking myths about senior living, and the importance of early conversations and planning. Tess also highlights the value of her clinical experience in understanding and empathizing with families during the transition process.

In this conversation, Jerry Vinci interviews Jeremy Clerc, CEO of ⁠Assisted⁠, about the positive transformation that innovative referral agencies can bring to the senior living industry. They discuss the challenges faced by both communities and prospective residents, such as the broken traditional referral systems and the gap in occupancy. Jeremy explains how Assisted addresses these pain points by ensuring communities control their own narrative, providing tour-ready leads, and offering a source of truth for senior living. They also highlight the importance of data, transparency, and the human touch in senior living referrals.

In this episode, Jerry Vinci discusses the pitfalls of relying on referral agencies like A Place for Mom and Caring.com in the senior living industry. He sheds light on the unsettling truths and lack of trustworthiness of these services. Vinci emphasizes the importance of developing internal systems for lead generation and growth, rather than relying solely on referrals. He highlights the negative impact of referrals on marketing assets, reputation management, and cost of acquiring new prospects. Vinci also discusses the lack of transparency, accountability, and ethical practices of these referral agencies.

In this episode, Jerry Vinci and Jen Davis discuss understanding search intent and how it is crucial for senior living providers to tailor their advertising campaigns. They highlight the importance of using keywords that indicate a strong intent to find a senior living community, such as ‘find senior living near me’ or ‘move-in special’. They also explore how family dynamics influence the search and decision-making process, as adult children may search differently from seniors and have different preferences. They emphasize the need for aligning ad messaging with website content to create a seamless user experience. Additionally, they discuss effective content strategies for different types of search intent, such as using a cost calculator for cost-based searches and targeting long-tail keywords for more specific and higher quality leads.

In this conversation, Jerry Vinci and Jen Davis discuss the technical aspects of paid search campaigns in the senior living industry. They cover topics such as budget allocation, targeting, lead quality, and measuring ROI. They emphasize the importance of understanding the unique needs and preferences of the senior living audience and tailoring advertising campaigns accordingly. They also highlight the shift in the industry from a health-centric focus to a lifestyle-centric focus, and the need to reposition senior living communities as vibrant and engaging places to live. Overall, the conversation provides valuable insights for senior living marketing and sales professionals. In this conversation, Jen Davis and Jerry Vinci discuss the technical aspects of developing a paid search strategy for senior living communities...

In this episode, Jerry Vinci interviews Larry Mikell, the Deputy Executive Director of America's Senior Living, about the intricacies of acquiring senior living communities. Larry shares his personal connection to the industry and how he was drawn to the opportunity to provide better care for older adults. They discuss the fragmented nature of the senior living industry and the challenges and opportunities it presents for acquisitions. Larry explains the typical process for acquiring a senior living community, including evaluating the seller's psychology, conducting property inspections, and assessing the value of digital assets. They also explore the challenges of meeting the housing needs of the growing senior population and the importance of providing quality care and amenities...

In this conversation, Jerry Vinci interviews Angela DeWood, the deputy executive director at Carnegie East House in New York City. They discuss the unique living experiences and enriched housing provided by Carnegie East House. Angela shares her journey into the elder care field and how her international travels have influenced her approach to senior living. They also talk about the integration of the vibrant energy of New York City into the daily lives of the residents, the partnerships with cultural institutions, and the tailored programs and activities offered to cater to the needs and interests of seniors in an urban environment...

In this episode, Jerry Vinci discusses the three most common objections senior living sales teams face: cost concerns, fear of losing independence, and denial of the need for senior living. He provides strategies for overcoming each objection, emphasizing the importance of empathy, transparency, and value demonstration. Vinci also addresses the objections related to unexpected costs and comparing options. In addition, he explores the objections related to loss of independence, including decision-making, privacy concerns, personal routines, and home modifications. Finally, Vinci tackles the objection of denial of need and offers a six-step strategy for addressing it.

This episode explores the importance of brand identity in senior living communities. Brand identity goes beyond logos and taglines; it is the soul of the community that creates a sense of belonging for residents and their families. Core values play a crucial role in shaping the culture of the community and guiding decision-making. Storytelling is a powerful tool for showcasing the vibrancy and diversity of the community. Design and aesthetics create a welcoming space that resonates with residents. Community engagement fosters a sense of belonging and connection. Digital marketing is a dialogue that invites conversations and strengthens the community's brand identity.

In this conversation, Jerry Vinci interviews Thomas Sanders, a renowned photographer and filmmaker specializing in senior living photography. They discuss the power of storytelling through photography and filmmaking in the senior living industry. Sanders shares his attraction to the industry and how he started by photographing seniors in a living community. They also discuss the evolution of visual storytelling in senior living and the need for more authentic and diverse imagery. Sanders emphasizes the importance of showcasing physical activities and modern lifestyles to appeal to the baby boomer generation. He also shares some unique storytelling moments and projects he has worked on. In this conversation, Tom Sanders discusses the importance of authenticity in photography...