WELCOME
Welcome to From Leads to Leases: A CCR Growth Podcast
Unlocking Insights, Empowering Growth in Senior Living
Innovators in Senior Living
Discover Expert Strategies and Insights for Senior Living Success.
Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.
Whether you’re a seasoned professional or a passionate advocate, we invite you to share your expertise and stories with our audience.
Latest Episodes
In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and provides a comprehensive 90-day plan to improve sales processes.
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In this episode of 'From Leads to Leases', host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.
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In this episode, Jerry Vinci and Janel Small discuss the complexities of senior living, focusing on the emotional and practical challenges families face when placing loved ones in care facilities. Janel shares her journey in the senior living industry and provides insights on navigating family dynamics, overcoming caregiver guilt, and evaluating senior living options. The conversation also covers the importance of memory care programs, the placement process in skilled nursing facilities, and building relationships with hospitals.
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Get ready for a special edition of From Leads to Leases, Breaking Ground: Senior Living Now - your quick hit of essential senior living insights. We're tackling the latest news and tough questions in just 5-10 minutes!
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In this episode, Jerry Vinci speaks with Rana Baalbaki, a seasoned customer service representative at Kisco Senior Living. They discuss the vital role of customer service in enhancing resident satisfaction and the unique challenges faced in the senior living industry. Rana shares her journey into the field, the importance of creating lasting impressions for new residents, and how to empower them with choices.
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In this episode of From Leads to Leases, host Jerry Vinci speaks with Chris MacLellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the impact of media on raising awareness, and the importance of having open conversations about care planning. They discuss legal considerations for LGBTQ couples, common fears and challenges faced by LGBTQ seniors, and how to create inclusive environments in senior living communities.
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In this episode, Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. They discuss Alex's journey into the senior living industry, the importance of building trust with residents, and the role of music and activities in enhancing resident well-being. Alex shares insights on the challenges of maintaining high-quality engagement, the impact of transparency, and the significance of stability in senior living careers.
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In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.
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In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.
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Christine Sevier, founder of Creating New Hope, shares her personal experience caring for her grandmother with Alzheimer's and how it led her to start her own referral and placement agency in the senior living industry. She discusses the challenges families face in choosing the right care and the importance of personalized placement services. Christine also highlights the financial aspects of senior care and offers advice on navigating the complexities.
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About the From Leads to Leases Podcast
Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.
