WELCOME
Welcome to From Leads to Leases: A CCR Growth Podcast
Unlocking Insights, Empowering Growth in Senior Living
Innovators in Senior Living
Discover Expert Strategies and Insights for Senior Living Success.
Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.
Whether you’re a seasoned professional or a passionate advocate, we invite you to share your expertise and stories with our audience.
Latest Episodes
In this episode of From Leads to Leases, host Jerry Vinci speaks with Chris MacLellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the impact of media on raising awareness, and the importance of having open conversations about care planning. They discuss legal considerations for LGBTQ couples, common fears and challenges faced by LGBTQ seniors, and how to create inclusive environments in senior living communities.
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In this episode, Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. They discuss Alex's journey into the senior living industry, the importance of building trust with residents, and the role of music and activities in enhancing resident well-being. Alex shares insights on the challenges of maintaining high-quality engagement, the impact of transparency, and the significance of stability in senior living careers.
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In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.
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In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.
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Christine Sevier, founder of Creating New Hope, shares her personal experience caring for her grandmother with Alzheimer's and how it led her to start her own referral and placement agency in the senior living industry. She discusses the challenges families face in choosing the right care and the importance of personalized placement services. Christine also highlights the financial aspects of senior care and offers advice on navigating the complexities.
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Healthcare executive director Tammy Cosentino talks to Jerry Vinci about strategies for achieving and maintaining 100% occupancy, building strong leadership teams, and creating a culture that promotes staff retention. Tammy shares her 30-year journey from being an ICU nurse to transitioning into senior living operations, and the rewarding aspects of working in the senior care industry.
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In episode 39 of From Leads to Leases, host Jerry Vinci shares essential senior living marketing strategies for 2025. He discusses the power of personalized digital advertising, the importance of video content, and the need for local SEO optimization. Jerry also highlights the benefits of marketing automation, AI, and personalized communication in driving engagement and conversions.
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Andrea Jetser talks to Jerry Vinci about the intersection of aromatherapy and dementia care. Andrea is an expert in aromatherapy with over 20 years of experience, applying her unique skill set to dementia care across the globe. She shares her unique perspective on how aromatherapy can be used to help those suffering from dementia.
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In this conversation, Keith Arbuckle, founder of Arizona Senior Living Advisors, joins Jerry to explore topics such as navigating healthcare and housing options, the implications of major market players, and the evolving landscape of senior living. Keith shares his background as a podiatrist and how he transitioned to becoming a senior living advisor. They also discuss the biggest challenges facing the industry, including the cost of care and the shortage of caregivers. They touch on the future of the industry, including the role of technology and the need for more multi-generational homes and shared housing options.
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Jerry speaks with Luke Fannon, a seasoned expert in senior living and healthcare sales in episode 36 of From Leads to Leases. They discuss the complexities of the senior living industry, focusing on strategies for increasing census, effective communication of value propositions, and the importance of building strong referral networks. Luke shares insights from his extensive experience, emphasizing the need for organizations to understand their target audience and the common pitfalls that hinder census recovery.
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About the From Leads to Leases Podcast
Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.
