How Retargeting Campaigns Boost Conversion in Senior Living
Retaining interested families is crucial for driving occupancy and long-term success in your senior living community. But how do you ensure you’re talking to prospective residents and their families effectively? The answer lies in the concept of retargeting. This powerful digital marketing strateg
A Senior Living Sales Exec’s Guide to Assisting Adult Children
As a senior living sales executive, you understand the immense value your community offers. You see it every day – residents thriving in a supportive environment, forging friendships, and rediscovering their passions. However, the path to bringing new residents into your community often involv
How The Built Environment Can Impact Resident Wellness in Senior Living Communities
Our environments – the physical places we live and interact with others in – directly impact our health and well-being. So much so, that the layout and design of our homes and the common spaces we spend time in such as parks and other public spaces has become an area of study. When it co
Why Active Aging Is a Critical Part Of Modern Senior Living
Active aging is making a big impact on the world, and specifically on senior living. Enter the term “active aging” into any search engine, and you’ll find several research papers espousing its benefits. Even the World Health Organization recognizes the concept as a vital strategy for the world
How Pet Therapy Can Attract Residents and Boost Your Senior Living Community
The bond between humans and animals is profound, offering companionship, comfort, and a sense of purpose. Picture this: a small, furry companion giving unconditional love and companionship to an older adult who has recently lost their life partner, or who has been living alone for years and is seeki
The Untapped Potential of Local SEO in Senior Living
There’s no doubt about it: Senior Living is experiencing a boom. Projections made by the Population Reference Bureau suggest that by 2030, nearly one in five Americans will be over 65. In today’s digital age, online searches are the go-to method for families seeking senior living options for
The Power of Personalized Video in Senior Living for Humanizing the Sales Journey
The senior living industry is undergoing a paradigm shift, with a growing emphasis on personalized experiences and genuine connections. As competition intensifies, standing out requires more than just sleek marketing campaigns. It demands a deep understanding of the target audience and the ability t
One-Size-Fits-All Won’t Do: How Niche Marketing Can Fill the Senior Living Gap
For years, senior living has used a generic approach to marketing, typically conveying the message that they are a one-stop solution for all retirees. But as the landscape and audiences change, senior living needs to zoom in from this broad, one-size-fits-all approach, zeroing in on today’s di