Google AI Overviews: Full Breakdown and What It Means for Senior Living Search
Google AI Overviews are not just reshaping how users interact with Google Search; they are fundamentally changing how families research senior living communities. This creates immense opportunities - and new challenges - for operators aiming to fill rooms and build trust. But what is an AI Overview
Google Ads vs. Facebook Ads: Which Works Best for Retirement Communities?
Retirement community directors and marketing professionals face a critical decision when allocating their advertising budget: which online advertising platform delivers the most value? At CCR Growth, we specialize in optimizing digital marketing strategies for senior living communities, and we under
Senior Living SEO vs. PPC: Which Drives More Leads?
The senior living industry demands precision in reaching potential residents and their families. As marketing directors or community operators, you navigate a digital landscape where visibility on search engines defines success. At CCR Growth, our 20 years of expertise in the senior living sector re
6 Agency Services Every Growing Senior Living Brand Needs
In an increasingly competitive market, senior living communities must do more than maintain occupancy. They must evolve. With shifting demographics, expanding digital expectations, and growing demand for transparency and trust, it’s not enough to rely on word of mouth or generic advertising tactic
Best Tools for Tracking Move-Ins and ROI for Senior Living
As senior living community and marketing directors, you’re tasked with filling vacancies and improving resident retention while ensuring your marketing investment pays off. To support these goals, you need tools that deliver actionable insights and empower your team to make informed, strategic dec
7 Must-Have Marketing Tools for Senior Living Executive Directors
In this hyper-connected digital world we live in, senior living communities are no longer just competing on care or amenities. They are competing on visibility, trust, and engagement. As an Executive Director in the senior living industry, your focus is on nurturing your community and ensuring a hig
6 Ways to Improve Tour Conversions for Senior Living Communities
Tour conversions are no longer just a helpful metric. They are a critical lever in the financial health of your senior living community. With rising construction costs, increased pressure to deliver ROI on every marketing dollar, and a slower-than-expected post-pandemic recovery, operators cannot af
Top 6 Lead Sources for Senior Living Communities in 2025
As senior living communities strive to maintain high occupancy rates and meet evolving resident expectations, sourcing high-quality leads is more critical than ever. In 2025, successful communities are those that diversify their lead generation efforts and fine-tune their sales funnels using data-dr
