we specialize in
Tracking, attribution and reporting built for senior living communities
Part of SGIS™ — our full-funnel growth system that connects every marketing touchpoint to real occupancy outcomes.
why tracking matters
Senior living marketing without tracking is
just guesswork
Families don’t find you in one place.
They search, click, call, and compare before they ever make contact.
If you can’t see where they’re coming from, you can’t know what’s working.
And if you don’t know what’s working, every budget decision is a guess.
Strong tracking leads to:
- Knowing exactly which channels are driving inquiries and move-ins
- Attributing every phone call to the campaign that generated it
- Understanding which pages convert prospects
- Smarter budget decisions grounded in real performance data
- A clear, unbroken line between your marketing spend and occupancy growth
Every move-in you can't attribute is a decision you can't repeat.
what’s inside sgis™
What's included in senior living tracking & reporting?
- Google Search Console setup and performance monitoring
- Google Analytics 4 configuration and event tracking
- Google Tag Manager implementation and tag management
- Google Business Profile Insights reporting
- CallRail call tracking and campaign attribution
- TalkFurther lead engagement tracking
- Agency Analytics client reporting dashboard
- Monthly performance reports tied to real occupancy outcomes
- Cross-channel attribution modelling
- CRM data alignment and lead source mapping
- Custom goal and conversion tracking
- Ongoing tracking audits and accuracy checks
our process
Our tracking & reporting process within SGIS™.
A clear, structured approach to making sure every marketing dollar is accounted for, and every lead has a known source.
Tracking audit
We start by reviewing everything that’s already in place. Broken tags, missing conversions, untracked form submissions, and gaps in call attribution are identified and documented before we build anything new.
Tracking architecture
Using Google Tag Manager, we build a clean, scalable tracking structure that captures every meaningful action on your website; from page views and form fills to virtual tour engagement and chat interactions.
Tool integration
We connect your full tracking stack: Google Analytics 4, Google Search Console, Google Business Profile Insights, CallRail, and TalkFurther, so data flows accurately across every platform and nothing slips through the cracks.
Dashboard build
Your Agency Analytics dashboard is configured to surface the metrics that actually matter to your community. No vanity numbers, no cluttered reports; just clear visibility into what’s driving performance.
CRM alignment
Tracked leads and inquiries are mapped directly to your CRM, so every contact has a known source, every conversation has context, and your sales team always knows where a prospect came from.
Monthly reporting
Every month you receive a plain-English performance report that connects marketing activity to tours, inquiries, and move-ins. We don’t just send data, we tell you what it means and what we’re doing about it.
Ongoing optimization
Tracking degrades over time as websites change and campaigns evolve. We continuously audit tag health, reporting accuracy, and attribution logic to make sure your data stays reliable.
connect with us
If families are your audience, your website needs to work harder.
Whether you’re an assisted living facility, memory care provider, independent living community, or senior-care service business — your website should generate leads, educate families, and reflect the quality of your care.
Let’s build something that does exactly that.
Tracking & Reporting FAQs
Frequently asked questions
Clear answers to the most common questions about senior living marketing tracking, attribution, and reporting.
What tools does CCR Growth use to track senior living marketing performance?
How does call tracking work for senior living communities?
What is attribution and why does it matter?
How often will I receive a performance report?
What does my Agency Analytics dashboard show me?
How do you track leads from Google Business Profile?
How does tracking integrate with my CRM?
Can you track where my move-ins are actually coming from consistenlty?
What happens if my current tracking is broken or incomplete?
What is Google Tag Manager and why do you use it?
Do you track website behavior as well as lead sources?
How is TalkFurther used in your tracking setup?
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
