we specialize in

Meta Ads built for senior living communities

Part of SGIS™ — Meta advertising solutions designed to generate move-in-ready leads, increase community visibility, and keep your senior living community top of mind across Facebook and Instagram.

why Meta Ads matter

Why senior living needs Meta Ads now more than ever

Your future residents’ families are on Facebook and Instagram every day.

When a family starts researching senior living options, the decision process is emotional, urgent, and often happens fast. A well-placed ad at the right moment builds trust, drives action, and brings families to your door, before they ever find a competitor.

What most senior living Meta Ads get wrong:

Even well-run communities deal with avoidable issues such as:

No defined audience targeting strategy

Running ads without a retargeting funnel

Creative that doesn’t connect with adult children and caregivers

No clear conversion path from ad click to inquiry

Wasted ad spend on unqualified audiences

Campaigns built for awareness with no lead generation focus

No tracking or reporting tied to actual outcomes

No ongoing optimization or performance management

SGIS™ solves all of this with a full-funnel Meta advertising approach backed by a proven track record in the senior living industry.

what’s inside sgis™

What’s included in our Meta Ads services?

Facebook ad campaigns

Targeted Facebook advertising built around your care levels, local market, and occupancy goals, designed to reach families when they’re ready to make decisions.

Retargeting campaigns

Strategic retargeting that keeps your community in front of families who’ve already shown interest, turning warm audiences into booked tours and move-ins.

Ad creative development

Scroll-stopping creative; copy, imagery, and video, built to resonate with families navigating the emotional process of finding senior care.

Campaign optimization

Continuous testing, performance monitoring, and budget management to improve cost-per-lead and maximize return on ad spend.

Instagram ad campaigns

Visually compelling Instagram ads that build emotional connection with prospective families and position your community as the clear choice in your market.

Audience strategy & targeting

Precise audience building using demographics, interests, behaviors, and lookalike audiences to reach adult children, caregivers, and decision-makers in your local market.

Lead generation funnels

Full-funnel ad structures that move prospective families from first impression to qualified inquiry, integrated with your CRM and admissions workflow.

Reporting & analytics

Clear, straightforward reporting tied to real business outcomes — leads generated, cost per lead, tours booked, and pipeline contribution.

our process

Our Meta Ads process within SGIS™.

We use a clear, efficient, senior living-specific advertising process for predictable results:

Discovery & project goals

Understanding your community, occupancy targets, local market, and ideal resident profile.

Audience & funnel planning

Mapping your targeting strategy, funnel structure, retargeting layers, and ad formats.

Creative development

Our team develops ad copy, imagery, and creative assets built to convert families at every stage.

Campaign build & launch

Full campaign setup across Facebook and Instagram, including tracking, CRM integration, and pixel configuration.

Testing & optimization

Ongoing A/B testing, audience refinement, and bid adjustments to reduce cost per lead and improve results.

Reporting & insights

Regular performance reviews tied to your occupancy goals and admissions pipeline.

Continuous management

Proactive campaign management, creative refreshes, and budget reallocation to sustain results long-term.

A structured campaign process means:
less wasted spend, stronger lead quality, and a clear path to consistent move-ins.

connect with us

If families are your audience,
your website needs to work harder.

Whether you’re an assisted living facility, memory care provider, independent living community, or senior-care service business — your website should generate leads, educate families, and reflect the quality of your care.

Let’s build something that does exactly that.

Meta ads

Frequently asked questions

Get clear answers to the questions senior living teams ask before investing in Meta Ads.

What do your Meta Ads services include?

Our Meta Ads services are part of SGIS, the Senior Growth Innovation Suite, which means every campaign we run is integrated with your marketing, CRM, and lead-generation systems. This includes Facebook advertising, Instagram advertising, retargeting, audience strategy, creative development, lead generation funnels, performance optimization, and ongoing campaign management.

Do you run Meta Ads specifically for senior living communities?

Yes. Because Meta Ads sits inside SGIS, every campaign is built around your care levels, local market, and occupancy goals. We run paid social campaigns specifically for senior living communities, assisted living facilities, memory care communities, and senior care providers.

What makes your Meta Ads team different from a typical agency?

We’re not a general digital marketing agency. Our team works exclusively in the senior living industry, and because Meta Ads is part of SGIS, your campaigns are connected to your website, CRM, and lead-generation systems — not running in isolation.

Do you run both Facebook and Instagram ads?

Yes. Our SGIS Meta Ads service covers Facebook advertising, Instagram advertising, and cross-platform retargeting — all managed under one unified strategy tied to your occupancy goals.

How do you estimate the cost of a Meta Ads campaign?

We start with a discovery phase inside the SGIS onboarding process, where we identify your occupancy goals, local market, budget, and target audience. From there, we provide a clear cost estimate and campaign roadmap.

What reporting do you provide?

We provide clear, outcome-focused reporting through SGIS — including leads generated, cost per lead, tour bookings, and ad spend efficiency. No vanity metrics. Just data tied to your business goals.

Do you support multi-location senior living operators?

Yes. SGIS was designed to support multi-location operators. We build and manage Meta ad campaigns across multiple communities, markets, and care types — all under one unified strategy.

How does retargeting work within your Meta Ads strategy?

Retargeting is a core part of our Meta Ads approach within SGIS. We build retargeting audiences from your website visitors, video viewers, and ad engagers — keeping your community visible to families who have already shown interest until they’re ready to take the next step.

Can Meta Ads actually help us generate move-ins, not just clicks?

Yes. Because SGIS integrates Meta Ads with your CRM, website, and admissions workflow, we build campaigns designed to generate qualified leads that convert — not just traffic. Every campaign is tied to real occupancy outcomes.

How do you target the right families in our local market?

We build precise audience strategies using geographic targeting, demographics, interests, behaviors, and lookalike audiences — ensuring your ads reach adult children and caregivers actively researching senior care in your area.

What kind of ad creative do you develop?

Our team develops ad copy, static imagery, and video creative tailored to the emotional journey families go through when choosing senior care. All creative is built to perform within the SGIS framework and aligned with your brand.

How do you manage and optimize campaigns over time?

Because Meta Ads is part of SGIS, every campaign follows a tested management process: audience testing, creative rotation, bid optimization, and regular performance reviews — all aligned with your admissions pipeline and occupancy targets.

Can you integrate Meta Ads with our CRM?

Yes. CRM integration is a core part of SGIS. We connect your Meta lead forms and landing pages directly to your CRM so your admissions team receives qualified leads in real time without manual work.

How long does it take to see results from Meta Ads?

Most SGIS Meta Ads campaigns begin generating qualified leads within the first 2–4 weeks, with performance improving consistently as we gather data, refine audiences, and optimize creative.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Meta Ads