From Leads to Leases

Healthcare executive director Tammy Cosentino talks to Jerry Vinci about strategies for achieving and maintaining 100% occupancy, building strong leadership teams, and creating a culture that promotes staff retention. Tammy shares her 30-year journey from being an ICU nurse to transitioning into senior living operations, and the rewarding aspects of working in the senior care industry.

In episode 39 of From Leads to Leases, host Jerry Vinci shares essential senior living marketing strategies for 2025. He discusses the power of personalized digital advertising, the importance of video content, and the need for local SEO optimization. Jerry also highlights the benefits of marketing automation, AI, and personalized communication in driving engagement and conversions.

Andrea Jetser talks to Jerry Vinci about the intersection of aromatherapy and dementia care. Andrea is an expert in aromatherapy with over 20 years of experience, applying her unique skill set to dementia care across the globe. She shares her unique perspective on how aromatherapy can be used to help those suffering from dementia.

In this conversation, Keith Arbuckle, founder of Arizona Senior Living Advisors, joins Jerry to explore topics such as navigating healthcare and housing options, the implications of major market players, and the evolving landscape of senior living. Keith shares his background as a podiatrist and how he transitioned to becoming a senior living advisor. They also discuss the biggest challenges facing the industry, including the cost of care and the shortage of caregivers. They touch on the future of the industry, including the role of technology and the need for more multi-generational homes and shared housing options.

Episode 35 of From Leads to Leases dives into the challenges faced by family caregivers. Host Jerry Vinci speaks with Elizabeth Miller, a family caregiver advocate, about the emotional toll of caregiving, the importance of self-care, and the need for open communication. They discuss practical strategies for caregivers to avoid burnout and navigate the complexities of senior living options. Elizabeth also shares her resources to support caregivers and emphasizes the need for community support.