New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Assisted Living Is Undervalued—That Needs to Change

In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.

EPISODE 50

Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW

Special Guest: Elanit Linder

In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.

EPISODE 49

The 90-Day Sales Sprint: Filling Rooms Faster with Proven Strategies

In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and provides a comprehensive 90-day plan to improve sales processes.

EPISODE 48

A Guide on Strategic Marketing for Senior Living

Special Guest: Jason Nieves

In this episode of 'From Leads to Leases', host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.

EPISODE 47

Understanding Family Dynamics in Senior Living Care Decisions

Special Guest: Janel Small

In this episode, Jerry Vinci and Janel Small discuss the complexities of senior living, focusing on the emotional and practical challenges families face when placing loved ones in care facilities. Janel shares her journey in the senior living industry and provides insights on navigating family dynamics, overcoming caregiver guilt, and evaluating senior living options. The conversation also covers the importance of memory care programs, the placement process in skilled nursing facilities, and building relationships with hospitals.

Senior Housing Investment: Strong Returns but What’s Holding Investors Back?

Get ready for a special edition of From Leads to Leases, Breaking Ground: Senior Living Now - your quick hit of essential senior living insights. We're tackling the latest news and tough questions in just 5-10 minutes!

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents