New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn

Special Guest: Angelica Flynn
In this episode, Jerry Vinci and Angelica Flynn discuss the challenges and opportunities in public relations for the senior living industry. They explore how PR can reshape outdated perceptions, the differences between earned and paid media, and the importance of storytelling in building credibility.

Revolutionizing Senior Care: Intergenerational Programs, Adult Day Centers, and the Future of Aging with Dr. Merle Griff

Special Guest: Dr. Merle Griff
In this conversation, Jerry Vinci and Dr. Merle Griff explore innovative approaches to senior care, emphasizing the importance of reducing isolation and enhancing social engagement for aging adults. Dr. Griff discusses her pioneering work in intergenerational programs and adult day health centers, highlighting their benefits in providing care and companionship.

Navigating New Tariffs—Implications for the Senior Living Industry

In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. At the time of publishing this episode of Breaking Ground, President Trump had announced a 90-day pause on implementation of “most” tariffs.

The Truth About Senior Placement: Personalized Care vs. Corporate Call Centers with Jenny Kenderes

Special Guest: Jenny Kenderes
In this conversation, Jerry Vinci and Jenny Kenderes discuss the nuances of senior placement services, emphasizing the importance of personalized care over corporate models. They explore the challenges families face when navigating senior living options, including emotional hurdles and misconceptions about care facilities.

The Future of Rural Senior Living: Innovation, Culture, and Leadership with Shanna Eckberg

Special Guest: Shanna Eckberg
In this conversation, Jerry Vinci and Shanna Eckberg discuss the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, highlighting the importance of leadership and company culture. They explore the operational hurdles faced by rural communities

Enhancing Patient Safety and Facility Management in Senior Living with Glenn Rappaport

Special Guest: Glenn Rappaport
In this episode, Jerry Vinci and Glenn Rappaport discuss the evolving landscape of senior living and healthcare technology. They explore the transition from facility management to health tech, the importance of patient safety technology, and the operational challenges faced by senior living facilities.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!