New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Navigating the Move-In Process in Senior Living: Tips for Success

Special Guest: Rana Baalbaki
In this episode, Jerry Vinci speaks with Rana Baalbaki, a seasoned customer service representative at Kisco Senior Living. They discuss the vital role of customer service in enhancing resident satisfaction and the unique challenges faced in the senior living industry. Rana shares her journey into the field, the importance of creating lasting impressions for new residents, and how to empower them with choices.

Inclusive Aging and Caregiving: Navigating Senior Living for LGBTQ Seniors with Chris MacLellan

Special Guest: Chris MacLellan
In this episode of From Leads to Leases, host Jerry Vinci speaks with Chris MacLellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the impact of media on raising awareness, and the importance of having open conversations about care planning. They discuss legal considerations for LGBTQ couples, common fears and challenges faced by LGBTQ seniors, and how to create inclusive environments in senior living communities.

Engaging Residents with Heart: Inside Senior Living Activities with Alex Atiyeh

Special Guest: Alex Atiyeh
In this episode, Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. They discuss Alex's journey into the senior living industry, the importance of building trust with residents, and the role of music and activities in enhancing resident well-being. Alex shares insights on the challenges of maintaining high-quality engagement, the impact of transparency, and the significance of stability in senior living careers.

Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm

Special Guest: Jules Wilhelm
In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.

The Lead Generation Blueprint for Senior Living in 2025

In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.

Bridging Gaps in Senior Care: A Conversation with Christine Sevier of Creating New Hope Senior Living Advisors

Special Guest: Christine Sevier
Christine Sevier, founder of Creating New Hope, shares her personal experience caring for her grandmother with Alzheimer's and how it led her to start her own referral and placement agency in the senior living industry. She discusses the challenges families face in choosing the right care and the importance of personalized placement services. Christine also highlights the financial aspects of senior care and offers advice on navigating the complexities.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A
Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.
Susan I
CCR is expert, innovative, responsive, effective - and a delight to have as a partner
-Board Member, CCR Growth Client
Debbie Miller
Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference.
Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success.
If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.
Meghan Davis
CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.
Jennifer Krause
Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!
Angela DeWood
Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail.

Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with.

I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level.

I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!

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FOR OPERATORS

Built for the
Operator in Motion

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.

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FOR PORTFOLIO OPERATORS

Built for the
Portfolio at Scale

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.