New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Finding the Perfect Fit: How Senior Park.io Helps Placement Agents

Special Guest: Margo Falls
In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes.

Bridging the Digital Divide: Tech Support for Seniors with David Kolesnikow from Boomernology

Special Guest: David Kolesnikow
In this episode, Jerry Vinci interviews David Kolesnikow, the founder and CEO of Boomernology, a tech support service for baby boomers and seniors. They discuss the importance of digital literacy for older adults, strategies for protecting seniors from online scams and cybersecurity threats, and the role of technology in enhancing their quality of life. David shares his background and how he accidentally started Boomernology, and emphasizes the need for personalized tech support and building one-on-one relationships with clients. The top challenges facing older adults in technology are fear of being left behind, lack of digital literacy, and feeling overwhelmed.

Challenging Ageism in America: Redefining Aging and Its Impact on Senior Living

In episode 28 of From Leads to Leases, Jerry Vinci tackles the pervasive issue of ageism and its impact on the senior living industry. Ageism, a form of discrimination based on age, continues to shape societal perceptions. Despite advancements in healthcare and lifestyle, the stigma of aging and retirement persists. However, modern realities challenge these stereotypes, as many older adults remain active, engaged, and capable of contributing significantly to society.

Enhancing Senior Living with Cutting-Edge Technology: An Interview with Steven Vander Velde from ProviNET

Special Guest: Steven Vander Velde
In Episode 27 of From Leads to Leases, CCR Growth CEO Jerry Vinci gets talking about the latest trends in senior living technology and the importance of strategic IT planning with Steven VanderVelde, the Director of Senior Living Partnerships at Provinet Solutions. Steven highlights the challenges faced by the senior living industry, such as technical debt and disparate tech investment, and emphasizes the need for communities to embrace technology to meet the expectations of new seniors.

Revolutionizing Senior Care: Insights from Caleb Richardson of Senior Care Academy and Helperly

Special Guest: Caleb Richardson
In this episode, Caleb Richardson, CEO of Senior Care Academy and Helperly, discusses his innovative approach to senior care and the impact of technology on the industry. He shares his personal experience and the inspiration behind starting both Senior Care Academy and Helperly. The conversation covers topics such as marketing, retention, scalability, addressing senior loneliness, and the challenges facing the senior living industry.

Navigating Senior Living Transitions: Insights from a Nurse Advocate with Tess Quinn

Special Guest: Tess Quinn
In this conversation, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her insights on the challenges families face and how her personal and professional experiences shape her approach to finding the right community for older adults. They discuss the need for education, debunking myths about senior living, and the importance of early conversations and planning. Tess also highlights the value of her clinical experience in understanding and empathizing with families during the transition process.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A
6 months ago
Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.
Susan I
9 months ago
CCR is expert, innovative, responsive, effective - and a delight to have as a partner -Board Member, CCR Growth Client
Debbie Miller
9 months ago
Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference. Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success. If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.
Meghan Davis
9 months ago
CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.
Jennifer Krause
9 months ago
Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!
Angela DeWood
10 months ago
Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail. Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with. I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level. I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!