New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

EPISODE 43

Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm

Special Guest: Jules Wilhelm

In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.

EPISODE 42

The Lead Generation Blueprint for Senior Living in 2025

EPISODE 41

Bridging Gaps in Senior Care: A Conversation with Christine Sevier of Creating New Hope Senior Living Advisors

Special Guest: Christine Sevier

Christine Sevier, founder of Creating New Hope, shares her personal experience caring for her grandmother with Alzheimer's and how it led her to start her own referral and placement agency in the senior living industry. She discusses the challenges families face in choosing the right care and the importance of personalized placement services. Christine also highlights the financial aspects of senior care and offers advice on navigating the complexities.

EPISODE 40

Leadership in Senior Living: Mastering Operations and Staff Retention with Tammy Cosentino

Special Guest: Tammy Cosentino

Healthcare executive director Tammy Cosentino talks to Jerry Vinci about strategies for achieving and maintaining 100% occupancy, building strong leadership teams, and creating a culture that promotes staff retention. Tammy shares her 30-year journey from being an ICU nurse to transitioning into senior living operations, and the rewarding aspects of working in the senior care industry.

EPISODE 39

Top 5 Marketing Strategies That Senior Living Communities Should Adopt to Stay Competitive in 2025

In episode 39 of From Leads to Leases, host Jerry Vinci shares essential senior living marketing strategies for 2025. He discusses the power of personalized digital advertising, the importance of video content, and the need for local SEO optimization. Jerry also highlights the benefits of marketing automation, AI, and personalized communication in driving engagement and conversions.

EPISODE 38

Bridging Global Perspectives: The Power of Aromatherapy in Dementia Care

Special Guest: Andrea Jetser

Andrea Jetser talks to Jerry Vinci about the intersection of aromatherapy and dementia care. Andrea is an expert in aromatherapy with over 20 years of experience, applying her unique skill set to dementia care across the globe. She shares her unique perspective on how aromatherapy can be used to help those suffering from dementia.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents