Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place.
What Operators Get Wrong with Recruiting and How to Fix It – With Ira Kerns

In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce.
Designing for Dignity: How Smart Interior Design Is Transforming Senior Living

In this episode, Jerry Vinci speaks with Marcy Sagel, founder of MSA Interiors, about the transformative power of thoughtful design in senior living. They discuss how design can enhance tenant satisfaction, support aging in place, and drive business results.
You’re Not Just Bringing a Glass of Water: Redefining Service in Long-Term Care with Petra Marquart

In this episode of ‘From Leads to Leases’, host Jerry Vinci speaks with Petra Marquart, an expert in customer service training for the long-term care industry. They discuss Petra’s journey from performing on stage to advocating for compassionate service in senior care.
Governance Over Hype: Benjamin Exstrom on the Real Challenges of AI in Senior Living Tech

In this episode of From Leads to Leases, host Jerry Vinci speaks with Benjamin Exstrom, Senior Vice President of IT at Sinceri Senior Living, about the critical role of AI governance in the senior living industry. They discuss the importance of understanding the difference between automation and AI,
Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan

In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig

Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan’s unique perspective on owner-operator collaboration is reshaping the landscape of senior care.
The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria

In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process.
Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves

In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.