The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan’s unique perspective on owner-operator collaboration is reshaping the landscape of senior care.
The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria
In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process.
Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves
In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.
People Over Policies: Senior Living That Actually Puts Residents First with Robert Jakini
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations.
More Than the End: Changing the Hospice Narrative with Suncrest
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They explore the common misconceptions surrounding hospice, share their personal journeys into the field, and emphasize the importance of early involvement in hospice services.
How to Dominate Google and Drive More Tours to Your Community
In this episode, Jerry Vinci discusses the critical role of Google in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and effective Google Ads strategies. He provides actionable insights on how communities can enhance their online visibility, attract more tours, and ultimately drive growth.
Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale
In this episode, Jerry Vinci speaks with Meg Harper, a marketing director for Jaybird Senior Living, who shares her journey from culinary services to leading marketing for nearly 40 communities. They discuss the importance of humanizing digital marketing, the need for collaboration between sales and marketing teams, and how to create genuine connections with prospects.
Back Door Closed, Front Door Open: Senior Living Leadership with Heart with Brenna Diede
In this episode, Jerry Vinci and Brenna Diede discuss the intricate relationship between operations and occupancy in senior living. Brenna shares her diverse background in senior living, marketing, and hospice care, emphasizing the importance of understanding grief and the human experience in leadership.
Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling
In this conversation, Jerry Vinci and Barbara Speedling discuss the complexities of quality of life in long-term care, the misconceptions surrounding independence and purpose for older adults, and the public’s distrust in the long-term care system.
The Right Senior Care Connections: Guiding Families Through Placement and Dementia Care with Jamie Slone
In this episode, Jerry Vinci speaks with Jamie Slone, a certified caregiver and founder of The Right Senior Care Connections. They discuss the complexities of senior care decisions, the importance of working with a local placement expert, common mistakes families make when choosing senior living communities, and the early signs of dementia.
