The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
In this episode, Jerry Vinci interviews Terri Sullivan, founder and CEO of Waypoint Converts, discussing the transformation of senior living marketing through effective website strategies, user engagement, and the integration of AI tools.
Why Senior Living Marketing Must Think Deeper with Lola Rain
In this episode of ‘From Leads to Leases’, host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector.
Funding the Future: Smarter Lending for Senior Living Move-Ins with Mark Maimon
In this episode, Jerry Vinci speaks with Mark Maimon, Senior Vice President at Luminate Bank, about innovative lending tools designed to help families navigate the complexities of financing senior care.
Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis
In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place.
What Operators Get Wrong with Recruiting and How to Fix It – With Ira Kerns
In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce.
Designing for Dignity: How Smart Interior Design Is Transforming Senior Living
In this episode, Jerry Vinci speaks with Marcy Sagel, founder of MSA Interiors, about the transformative power of thoughtful design in senior living. They discuss how design can enhance tenant satisfaction, support aging in place, and drive business results.
You’re Not Just Bringing a Glass of Water: Redefining Service in Long-Term Care with Petra Marquart
In this episode of ‘From Leads to Leases’, host Jerry Vinci speaks with Petra Marquart, an expert in customer service training for the long-term care industry. They discuss Petra’s journey from performing on stage to advocating for compassionate service in senior care.
Governance Over Hype: Benjamin Exstrom on the Real Challenges of AI in Senior Living Tech
In this episode of From Leads to Leases, host Jerry Vinci speaks with Benjamin Exstrom, Senior Vice President of IT at Sinceri Senior Living, about the critical role of AI governance in the senior living industry. They discuss the importance of understanding the difference between automation and AI,
Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
