Turning Nurse Call Data into Care Intelligence with Ezra Torres
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ezra Torres, founder and CEO of Carelife, about the transformative role of technology in senior living.
The Truth About Placement: Fighting for Transparency in Senior Care
In this episode, Jerry Vinci speaks with Erin Dwyer-Busch, a certified senior advisor and advocate for families navigating the complexities of senior living. They discuss the challenges families face, including gaps in Medicare coverage,
Virtual Walkthroughs That Build Trust, Transparency, and Move-Ins with Phil Gorski
In this episode of From Leads to Leases, Jerry Vinci interviews Phil Gorski, founder of Senior Living 360 Tours, discussing how immersive virtual tours are revolutionizing the senior living industry.
Transforming Senior Living Sales Conversations from Objections to Emotions
In this episode of “From Leads to Leases,” host Jerry Vinci engages with Candace Greenwood, a senior living sales strategist and author, to explore the emotional landscape of senior housing sales.
Why Caregivers Stay, Why They Leave, and What Leaders Miss with Nate Hamme
In this episode, Jerry Vinci and Nate Hamme discuss the critical issues surrounding caregiver retention in the senior living industry.
How Geriatric Montessori Brings Dignity and Belonging Back to Senior Living
In this episode of From Leads to Leases, host Jerry Vinci interviews Marlena Hemenway, co-founder of Geneva Suites, about the innovative approaches in senior living, particularly the geriatric Montessori model.
What 75 Interviews Taught Me About Senior Living in 2025
In this season finale, Jerry Vinci reflects on the most important lessons from 75 interviews with operators, leaders, owners, marketers, and industry specialists throughout 2025.
Bootstrapping Care: How Home Care Entrepreneurs are Filling the Gaps in Senior Living
In this episode, Jerry Vinci speaks with Shay Irvine, founder of Bay County Caregivers and the U.S. Caregiver Network, about the growing need for home care services in the senior living sector. Shay shares her journey from starting a caregiving business out of necessity to coaching others in the field.
Reaching the Future Senior Living Customer with Meredith Oppenheim
In this episode, Jerry Vinci sits down with Meredith Oppenheim, a 25-year senior housing veteran who spent five years studying the 90% of older adults who never move into senior living through her groundbreaking platform, Vitality Society. Meredith reveals how the industry’s persistent 10% penetration rate isn’t a marketing failure – it’s a fundamental mismatch between what providers offer and what today’s older adults actually want.
What Communities Get Wrong About Occupancy, the Boomers, and the Buyer’s Journey with Jill Johnson
In this episode, Jerry Vinci sits down with Jill Johnson, president and founder of Johnson Consulting Services, who has influenced over $4 billion in senior living business decisions. Jill challenges the common assumption that occupancy problems are always sales or marketing failures, revealing how market mismatches, outdated messaging, and corporate strategy disconnects often lie at the root.
