Why Families Say Yes and Still Don’t Move In with Simone Kelly
The average assisted living sales cycle runs 317 days. Not because families are indecisive, but because the financial, logistical, and relational sequence that has to happen before a lease gets signed has no one coordinating it.
What Real Leadership Looks Like When Senior Living Gets Hard with Tara Nastase
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Tara Nastase, Regional Director of Operations at Tutera Senior Living and Health Care, overseeing assisted living and memory care communities across multiple states.
From Vendors to One Team: A Collaborative Care Model Inside Assisted Living with Joel Dieterle
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Joel Dieterle, Executive Director at Spring Arbor Senior Living and a sales and operations leader with more than 15 years across post-acute and senior living.
Turning Nurse Call Data into Care Intelligence with Ezra Torres
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ezra Torres, founder and CEO of Carelife, about the transformative role of technology in senior living.
The Truth About Placement: Fighting for Transparency in Senior Care
In this episode, Jerry Vinci speaks with Erin Dwyer-Busch, a certified senior advisor and advocate for families navigating the complexities of senior living. They discuss the challenges families face, including gaps in Medicare coverage,
Virtual Walkthroughs That Build Trust, Transparency, and Move-Ins with Phil Gorski
In this episode of From Leads to Leases, Jerry Vinci interviews Phil Gorski, founder of Senior Living 360 Tours, discussing how immersive virtual tours are revolutionizing the senior living industry.
Transforming Senior Living Sales Conversations from Objections to Emotions
In this episode of “From Leads to Leases,” host Jerry Vinci engages with Candace Greenwood, a senior living sales strategist and author, to explore the emotional landscape of senior housing sales.
Why Caregivers Stay, Why They Leave, and What Leaders Miss with Nate Hamme
In this episode, Jerry Vinci and Nate Hamme discuss the critical issues surrounding caregiver retention in the senior living industry.
How Geriatric Montessori Brings Dignity and Belonging Back to Senior Living
In this episode of From Leads to Leases, host Jerry Vinci interviews Marlena Hemenway, co-founder of Geneva Suites, about the innovative approaches in senior living, particularly the geriatric Montessori model.
What 75 Interviews Taught Me About Senior Living in 2025
In this season finale, Jerry Vinci reflects on the most important lessons from 75 interviews with operators, leaders, owners, marketers, and industry specialists throughout 2025.
