What a Real Rebrand Costs and Why Most Organizations Get It Wrong with Morgan Lamphere
Most senior living rebrands are a new logo and a fresh color palette knocked out in a few months. Kendal’s took two years, survived a brand mark that people said looked like a coffee maker, and had to earn the consent of dozens of leaders running their own communities.
Before They Ever Walk In: Rethinking the Family’s First Experience Online with Shubh Bhakta
A daughter is awake at 2 a.m. Her mother fell last week. The hospital wants a discharge plan by Friday. She lands on a community’s website and finds a phone number, a photo of a courtyard, two reviews, and a contact form that promises a callback by tomorrow. By tomorrow she has already booked a tour somewhere else.
The Lost Local Network: How Senior Living Forgot to Build Its Own Referrals with Amy McKinley and Libby Lauer
Paid lead aggregators produce shorter stays, lower conversion rates, and higher per-move-in costs than referrals built through genuine local relationships. Most operators already know this. Most are still spending the majority of their outreach budget on the wrong side of that equation.
How Senior Living Brands Earn Inbox Trust with Maureen Norman
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Maureen Norman, founder of Stake Media Group, who spent decades in advertising before pivoting to build one of the most engaged daily newsletters for adults of retirement age.
It’s Not a Sales Call, It’s a Lifeline with Hannah Townsend
No family plans for memory care. By the time they call, something has already gone wrong. In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Hannah Townsend, Director of Sales and Marketing at Maris Pointe Senior Living, a 38-bed purpose-built memory care community in South Sarasota, Florida.
Reaching Seniors Before the Crisis with Jewell Buenavista
Less than 10 percent of seniors who could move into senior living ever will. Not because communities are failing at sales, but because most families are never reached before a crisis forces the decision.
Why Families Say Yes and Still Don’t Move In with Simone Kelly
The average assisted living sales cycle runs 317 days. Not because families are indecisive, but because the financial, logistical, and relational sequence that has to happen before a lease gets signed has no one coordinating it.
What Real Leadership Looks Like When Senior Living Gets Hard with Tara Nastase
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Tara Nastase, Regional Director of Operations at Tutera Senior Living and Health Care, overseeing assisted living and memory care communities across multiple states.
From Vendors to One Team: A Collaborative Care Model Inside Assisted Living with Joel Dieterle
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Joel Dieterle, Executive Director at Spring Arbor Senior Living and a sales and operations leader with more than 15 years across post-acute and senior living.
Turning Nurse Call Data into Care Intelligence with Ezra Torres
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ezra Torres, founder and CEO of Carelife, about the transformative role of technology in senior living.
