Most senior living communities have a list. Very few have a strategy for what to do with it over a decision cycle that can stretch two years or longer.
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Maureen Norman, founder of Stake Media Group, who spent decades in advertising before pivoting to build one of the most engaged daily newsletters for adults of retirement age. Maureen challenges the assumption that 55-plus is a strategy, explains why the inbox outperforms most channels during a long sales cycle, and makes the case that communities who earn a place in someone’s routine will win the decade ahead. The conversation also covers why open rates are no longer reliable, what AI is doing to the inbox experience right now, and what ethical waitlist communication actually looks like.
