Most senior living rebrands are a new logo and a fresh color palette knocked out in a few months. Kendal’s took two years, survived a brand mark that people said looked like a coffee maker, and had to earn the consent of dozens of leaders running their own communities.
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Morgan Lamphere, Senior Director of Communications, Marketing, and Sales at The Kendal Corporation. Morgan brings more than 20 years of senior living marketing and sales experience, from opening startup life plan communities during the 2008 recession to leading system-wide rebrands across multi-state portfolios. The conversation covers what a real rebrand actually demands, how Quaker consensus decision-making works in practice, why brand is a recruitment tool as much as a sales tool, and what she learned about earning trust during a financial crisis before a single wall had been built.
