New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Assisted Living Is Undervalued—That Needs to Change

In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.

Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW

Special Guest: Elanit Linder
In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.

The 90-Day Sales Sprint: Filling Rooms Faster with Proven Strategies

In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and provides a comprehensive 90-day plan to improve sales processes.

A Guide on Strategic Marketing for Senior Living

Special Guest: Jason Nieves
In this episode of 'From Leads to Leases', host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.

Understanding Family Dynamics in Senior Living Care Decisions

Special Guest: Janel Small
In this episode, Jerry Vinci and Janel Small discuss the complexities of senior living, focusing on the emotional and practical challenges families face when placing loved ones in care facilities. Janel shares her journey in the senior living industry and provides insights on navigating family dynamics, overcoming caregiver guilt, and evaluating senior living options. The conversation also covers the importance of memory care programs, the placement process in skilled nursing facilities, and building relationships with hospitals.

Senior Housing Investment: Strong Returns but What’s Holding Investors Back?

Get ready for a special edition of From Leads to Leases, Breaking Ground: Senior Living Now - your quick hit of essential senior living insights. We're tackling the latest news and tough questions in just 5-10 minutes!

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A
Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.
Susan I
CCR is expert, innovative, responsive, effective - and a delight to have as a partner
-Board Member, CCR Growth Client
Debbie Miller
Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference.
Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success.
If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.
Meghan Davis
CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.
Jennifer Krause
Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!
Angela DeWood
Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail.

Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with.

I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level.

I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!

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FOR OPERATORS

Built for the
Operator in Motion

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.

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FOR PORTFOLIO OPERATORS

Built for the
Portfolio at Scale

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.