New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

More Than the End: Changing the Hospice Narrative with Suncrest

Special Guest: Brett Schnable & Nicole Peacock
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They explore the common misconceptions surrounding hospice, share their personal journeys into the field, and emphasize the importance of early involvement in hospice services.

How to Dominate Google and Drive More Tours to Your Community

In this episode, Jerry Vinci discusses the critical role of Google in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and effective Google Ads strategies. He provides actionable insights on how communities can enhance their online visibility, attract more tours, and ultimately drive growth.

PACE Programs: The Future of Aging in Place with Henriette Kole

Special Guest: Henriette Kole
In this conversation, Henriette Kole discusses the significance of PACE (Programs of All-Inclusive Care for the Elderly) programs in addressing the challenges faced by the aging population in the U.S. With the number of individuals over 65 projected to reach 71 million by 2030, the current healthcare system is under strain.

Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale

Special Guest: Meg Harper
In this episode, Jerry Vinci speaks with Meg Harper, a marketing director for Jaybird Senior Living, who shares her journey from culinary services to leading marketing for nearly 40 communities. They discuss the importance of humanizing digital marketing, the need for collaboration between sales and marketing teams, and how to create genuine connections with prospects.

Back Door Closed, Front Door Open: Senior Living Leadership with Heart with Brenna Diede

Special Guest: Brenna Diede
In this episode, Jerry Vinci and Brenna Diede discuss the intricate relationship between operations and occupancy in senior living. Brenna shares her diverse background in senior living, marketing, and hospice care, emphasizing the importance of understanding grief and the human experience in leadership.

Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling

Special Guest: Barbara Speedling
In this conversation, Jerry Vinci and Barbara Speedling discuss the complexities of quality of life in long-term care, the misconceptions surrounding independence and purpose for older adults, and the public's distrust in the long-term care system.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!