New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Designing for Dignity: How Smart Interior Design Is Transforming Senior Living

Special Guest: Marcy Sagel
In this episode, Jerry Vinci speaks with Marcy Sagel, founder of MSA Interiors, about the transformative power of thoughtful design in senior living. They discuss how design can enhance tenant satisfaction, support aging in place, and drive business results.

You’re Not Just Bringing a Glass of Water: Redefining Service in Long-Term Care with Petra Marquart

Special Guest: Petra Marquart
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Petra Marquart, an expert in customer service training for the long-term care industry. They discuss Petra's journey from performing on stage to advocating for compassionate service in senior care.

Governance Over Hype: Benjamin Exstrom on the Real Challenges of AI in Senior Living Tech

Special Guest: Benjamin Exstrom
In this episode of From Leads to Leases, host Jerry Vinci speaks with Benjamin Exstrom, Senior Vice President of IT at Sinceri Senior Living, about the critical role of AI governance in the senior living industry. They discuss the importance of understanding the difference between automation and AI,

Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

Special Guest: Kent Lewis
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.

Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan

Special Guest: ⁠Andrea Donovan⁠
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.

The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig

Special Guest: ⁠Evan Petig
Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan's unique perspective on owner-operator collaboration is reshaping the landscape of senior care.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!