New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan

Special Guest: ⁠Andrea Donovan⁠
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.

The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig

Special Guest: ⁠Evan Petig
Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan's unique perspective on owner-operator collaboration is reshaping the landscape of senior care.

The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria

Special Guest: Maureen Longoria
In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process.

Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves

Special Guest: John Greaves
In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.

People Over Policies: Senior Living That Actually Puts Residents First with Robert Jakini

Special Guest: Robert Jakini
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations.

More Than the End: Changing the Hospice Narrative with Suncrest

Special Guest: Brett Schnable & Nicole Peacock
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They explore the common misconceptions surrounding hospice, share their personal journeys into the field, and emphasize the importance of early involvement in hospice services.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A
6 months ago
Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.
Susan I
9 months ago
CCR is expert, innovative, responsive, effective - and a delight to have as a partner -Board Member, CCR Growth Client
Debbie Miller
9 months ago
Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference. Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success. If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.
Meghan Davis
9 months ago
CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.
Jennifer Krause
9 months ago
Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!
Angela DeWood
10 months ago
Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail. Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with. I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level. I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!