New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

EPISODE 21

Decoding the Technical Terrain: Mastering Paid Search in Senior Living with Jen Davis

Special Guest: Jen Davis

In this conversation, Jerry Vinci and Jen Davis discuss the technical aspects of paid search campaigns in the senior living industry. They cover topics such as budget allocation, targeting, lead quality, and measuring ROI. They emphasize the importance of understanding the unique needs and preferences of the senior living audience and tailoring advertising campaigns accordingly. They also highlight the shift in the industry from a health-centric focus to a lifestyle-centric focus, and the need to reposition senior living communities as vibrant and engaging places to live. Overall, the conversation provides valuable insights for senior living marketing and sales professionals. In this conversation, Jen Davis and Jerry Vinci discuss the technical aspects of developing a paid search strategy for senior living communities...

EPISODE 20

Navigating the Complexities of Senior Living Acquisitions: Insights and Strategies with Larry Mikell

Special Guest: Larry Mikell

In this episode, Jerry Vinci interviews Larry Mikell, the Deputy Executive Director of America's Senior Living, about the intricacies of acquiring senior living communities. Larry shares his personal connection to the industry and how he was drawn to the opportunity to provide better care for older adults. They discuss the fragmented nature of the senior living industry and the challenges and opportunities it presents for acquisitions. Larry explains the typical process for acquiring a senior living community, including evaluating the seller's psychology, conducting property inspections, and assessing the value of digital assets. They also explore the challenges of meeting the housing needs of the growing senior population and the importance of providing quality care and amenities...

EPISODE 19

Adapting Senior Living to City Life: The Carnegie East Experience with Angela DeWood

Special Guest: Angela DeWood

In this conversation, Jerry Vinci interviews Angela DeWood, the deputy executive director at Carnegie East House in New York City. They discuss the unique living experiences and enriched housing provided by Carnegie East House. Angela shares her journey into the elder care field and how her international travels have influenced her approach to senior living. They also talk about the integration of the vibrant energy of New York City into the daily lives of the residents, the partnerships with cultural institutions, and the tailored programs and activities offered to cater to the needs and interests of seniors in an urban environment...

EPISODE 18

Overcoming Objections: Winning Strategies for Senior Living Sales Teams

In this episode, Jerry Vinci discusses the three most common objections senior living sales teams face: cost concerns, fear of losing independence, and denial of the need for senior living. He provides strategies for overcoming each objection, emphasizing the importance of empathy, transparency, and value demonstration. Vinci also addresses the objections related to unexpected costs and comparing options. In addition, he explores the objections related to loss of independence, including decision-making, privacy concerns, personal routines, and home modifications. Finally, Vinci tackles the objection of denial of need and offers a six-step strategy for addressing it.

EPISODE 17

Beyond Amenities: Carving a Unique Identity in Senior Spaces

This episode explores the importance of brand identity in senior living communities. Brand identity goes beyond logos and taglines; it is the soul of the community that creates a sense of belonging for residents and their families. Core values play a crucial role in shaping the culture of the community and guiding decision-making. Storytelling is a powerful tool for showcasing the vibrancy and diversity of the community. Design and aesthetics create a welcoming space that resonates with residents. Community engagement fosters a sense of belonging and connection. Digital marketing is a dialogue that invites conversations and strengthens the community's brand identity.

EPISODE 16

Capturing the Spirit: Elevating Senior Living Through Visual Storytelling with Photographer Tom Sanders

Special Guest: Tom Sanders

In this conversation, Jerry Vinci interviews Thomas Sanders, a renowned photographer and filmmaker specializing in senior living photography. They discuss the power of storytelling through photography and filmmaking in the senior living industry. Sanders shares his attraction to the industry and how he started by photographing seniors in a living community. They also discuss the evolution of visual storytelling in senior living and the need for more authentic and diverse imagery. Sanders emphasizes the importance of showcasing physical activities and modern lifestyles to appeal to the baby boomer generation. He also shares some unique storytelling moments and projects he has worked on. In this conversation, Tom Sanders discusses the importance of authenticity in photography...

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A

4 months ago

Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.

Susan I

7 months ago

CCR is expert, innovative, responsive, effective - and a delight to have as a partner -Board Member, CCR Growth Client

Debbie Miller

7 months ago

Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference. Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success. If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.

Meghan Davis

7 months ago

CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.

Jennifer Krause

7 months ago

Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!

Angela DeWood

9 months ago

Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail. Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with. I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level. I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents

Built for the Operator in Motion

Built for the Portfolio at Scale

Built for the
Operator in Motion

Built for the
Portfolio at Scale