New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

Navigating Senior Living: Expert Advice with Keith Arbuckle from Arizona Senior Living Advisors

Special Guest: Keith Arbuckle
In this conversation, Keith Arbuckle, founder of Arizona Senior Living Advisors, joins Jerry to explore topics such as navigating healthcare and housing options, the implications of major market players, and the evolving landscape of senior living. Keith shares his background as a podiatrist and how he transitioned to becoming a senior living advisor. They also discuss the biggest challenges facing the industry, including the cost of care and the shortage of caregivers. They touch on the future of the industry, including the role of technology and the need for more multi-generational homes and shared housing options.

Mastering Senior Living Sales: Strategies for Census Growth and Family Engagement with Luke Fannon

Special Guest: Luke Fannon
Jerry speaks with Luke Fannon, a seasoned expert in senior living and healthcare sales in episode 36 of From Leads to Leases. They discuss the complexities of the senior living industry, focusing on strategies for increasing census, effective communication of value propositions, and the importance of building strong referral networks. Luke shares insights from his extensive experience, emphasizing the need for organizations to understand their target audience and the common pitfalls that hinder census recovery.

The Emotional Toll of Caregiving: How to Prioritize Self-Care

Special Guest: Elizabeth Miller
Episode 35 of From Leads to Leases dives into the challenges faced by family caregivers. Host Jerry Vinci speaks with Elizabeth Miller, a family caregiver advocate, about the emotional toll of caregiving, the importance of self-care, and the need for open communication. They discuss practical strategies for caregivers to avoid burnout and navigate the complexities of senior living options. Elizabeth also shares her resources to support caregivers and emphasizes the need for community support.

The Role of Branding in Memory Care

Special Guest: Rachael Wonderlin
Jerry Vinci gets talking to memory care expert Rachael Wonderlin about the intricacies of developing effective dementia care programs in senior living communities. Rachael shares her journey into the field and how she started Dementia By Day, the importance of education for staff and families, and how to create unique, branded programs that stand out in a saturated market.

Capturing Authentic Moments: Senior Living Photography with Kate Baldwin

Special Guest: Kate Baldwin
This conversation with Kate Baldwin Senior Living Photographer, delves into the intricacies of senior living photography and videography, focusing on the importance of scheduling, the considerations involved in setting up for shoots, the significance of engaging with subjects to create comfort, and the role of feedback in the creative process. Kate Baldwin and Jerry Vinci share insights on effectively managing time and resources while ensuring a positive experience for everyone involved in the production.

Building Partnerships in Senior Care with Insights from Christina Palmieri at Olive Branch

Special Guest: Christina Palmieri
In this conversation, Jerry Vinci interviews Christina Palmieri, the founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from sales to senior care placement, the challenges families face when seeking senior care, and the innovative approach of Olive Branch. They also touch on the housing industry for seniors and the role of adult family homes. Christina explains the importance of integrating different professionals, such as elder law attorneys, guardians, nurses, and realtors, into the senior care placement process.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!