New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

EPISODE 53

The Truth About Senior Placement: Personalized Care vs. Corporate Call Centers with Jenny Kenderes

Special Guest: Jenny Kenderes

In this conversation, Jerry Vinci and Jenny Kenderes discuss the nuances of senior placement services, emphasizing the importance of personalized care over corporate models. They explore the challenges families face when navigating senior living options, including emotional hurdles and misconceptions about care facilities.

EPISODE 52

The Future of Rural Senior Living: Innovation, Culture, and Leadership with Shanna Eckberg

Special Guest: Shanna Eckberg

In this conversation, Jerry Vinci and Shanna Eckberg discuss the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, highlighting the importance of leadership and company culture. They explore the operational hurdles faced by rural communities

EPISODE 51

Enhancing Patient Safety and Facility Management in Senior Living with Glenn Rappaport

Special Guest: Glenn Rappaport

In this episode, Jerry Vinci and Glenn Rappaport discuss the evolving landscape of senior living and healthcare technology. They explore the transition from facility management to health tech, the importance of patient safety technology, and the operational challenges faced by senior living facilities.

Assisted Living Is Undervalued—That Needs to Change

In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.

EPISODE 50

Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW

Special Guest: Elanit Linder

In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.

EPISODE 49

The 90-Day Sales Sprint: Filling Rooms Faster with Proven Strategies

In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and provides a comprehensive 90-day plan to improve sales processes.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents