How Sales Teams Can Shift Mindsets That Stall Move-Ins with Alicia Story
In this episode, Jerry Vinci and Alicia Story discuss the complexities of the senior living sales process, focusing on the ‘readiness gap’ where many prospects express a desire to move but feel unprepared.
The Untold Cost of Family Caregiving with Christina Keys
In this episode, Christina Keys shares her transformative journey from being an unaware caregiver to becoming a leading advocate for family caregivers. She discusses the challenges faced by caregivers, including financial burdens, emotional tolls, and the lack of resources available.
Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz
In this episode, Jerry Vinci and Chris Heinz discuss the critical issues facing the senior living industry, particularly the leadership crisis and the need for effective recruitment strategies. They explore the shifts in leadership demands, the importance of succession planning, and the risks associated with reactive hiring practices.
Grassroots, Grit, and Getting Real: Gail Peacock on Why Culture Closes the Sale
In this episode, Jerry Vinci speaks with Gail Peacock, a consultant in the senior living industry, about the evolving landscape of senior care. They discuss the importance of culture, purpose, and connection in senior living communities, emphasizing the need for a shift in language and perspective towards aging.
Reimagining Tech, AI, and Automation in Senior Living with Mona Hilton
In this episode, Jerry Vinci speaks with Mona Hilton, CEO of Genesis Global Technologies, about the intersection of technology and senior living. They discuss the importance of automation, personalization, and AI in enhancing human connections rather than replacing them.
Inside Senior Living on PBS with Melissa Fritz: How Real Stories Move the Hardest Prospects
In this episode of From Leads to Leases, host Jerry Vinci speaks with Melissa Hannah Fritz, creator and host of Inside Senior Living, a PBS docu-series that aims to educate families about senior living options.
From Overload to Orchestration: Why AI Is the Missing Link in Senior Living
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ernie Ianace, CEO and founder of CareAlly, about the transformative role of AI in senior living. They discuss the challenges faced by caregivers, the importance of integrating technology to simplify operations, and how AI can enhance staff efficiency and retention.
The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
In this episode, Jerry Vinci interviews Terri Sullivan, founder and CEO of Waypoint Converts, discussing the transformation of senior living marketing through effective website strategies, user engagement, and the integration of AI tools.
Why Senior Living Marketing Must Think Deeper with Lola Rain
In this episode of ‘From Leads to Leases’, host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector.
Funding the Future: Smarter Lending for Senior Living Move-Ins with Mark Maimon
In this episode, Jerry Vinci speaks with Mark Maimon, Senior Vice President at Luminate Bank, about innovative lending tools designed to help families navigate the complexities of financing senior care.
