New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

#1

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

From Overload to Orchestration: Why AI Is the Missing Link in Senior Living

Special Guest: ⁠Ernie Ianace
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ernie Ianace, CEO and founder of CareAlly, about the transformative role of AI in senior living. They discuss the challenges faced by caregivers, the importance of integrating technology to simplify operations, and how AI can enhance staff efficiency and retention.

The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan

Special Guest: Terri Sullivan
In this episode, Jerry Vinci interviews Terri Sullivan, founder and CEO of Waypoint Converts, discussing the transformation of senior living marketing through effective website strategies, user engagement, and the integration of AI tools.

Why Senior Living Marketing Must Think Deeper with Lola Rain

Special Guest: Lola Rain
In this episode of 'From Leads to Leases', host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector.

Funding the Future: Smarter Lending for Senior Living Move-Ins with Mark Maimon

Special Guest: Mark Maimon
In this episode, Jerry Vinci speaks with Mark Maimon, Senior Vice President at Luminate Bank, about innovative lending tools designed to help families navigate the complexities of financing senior care.

Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

Special Guest: ⁠Lisa Santiago
In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place.

What Operators Get Wrong with Recruiting and How to Fix It – With Ira Kerns

Special Guest: Ira Kerns
In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

Amanda A
Working with CCR Growth has been an absolute pleasure. From the start, their team was professional, responsive, and truly invested in our success. They took the time to understand our needs and communicated every step of the way, which made the entire process smooth and stress-free. I highly recommend them to anyone looking for a dedicated partner to help drive growth in their community.
Susan I
CCR is expert, innovative, responsive, effective - and a delight to have as a partner
-Board Member, CCR Growth Client
Debbie Miller
Outstanding Experience with CCR Growth! Working with Jerry, Tara and their team has been a great experience. The entire team is professional, responsive, and incredibly efficient. They don’t just complete the work — they take the time to truly understand your goals and provide thoughtful, strategic suggestions that make a real difference.
Their communication and follow-up are top-notch, ensuring every project stays on track and exceeds expectations. It’s rare to find a team that combines such strong expertise with genuine care for their clients’ success.
If you’re looking for a partner who is dedicated, proactive, and committed to helping your business grow, CCR Growth is the perfect choice.
Meghan Davis
CCR Growth has been a valuable partner. Their team is responsive, efficient, and consistently helpful. They excel at follow-up—using effective tools to ensure tasks are completed promptly and thoroughly, all without ever feeling pushy.
Jennifer Krause
Working with Tara and her Team has been a very beneficial experience for our newly branded community. They took the lead on our social media platforms and marketing strategies. I would have been lost without them. They are positive and helpful with their approach. Thank You!
Angela DeWood
Working with CCR Growth has been an absolute pleasure and a truly beneficial experience. From the start, their client focus and dedication to customer satisfaction have been top tier. Every interaction with their team reflects professionalism, care, and an unmatched attention to detail.

Over the past year, I’ve had the joy of working closely with Tara Crellin and the CCRG team. Tara has been nothing short of outstanding, she’s thoughtful, responsive, and has been an integral part of our success as a community. If CCR Growth continues to employ people of her caliber, I can wholeheartedly recommend partnering with them in any capacity. Cynthia our main blog writer is also an absolute talent and gem of a person to work with.

I also want to highlight Jerry, the founder, who is not only incredibly decent but also approachable and accessible. He’s always willing to take the time to chat, listen, and ensure his team is delivering at the highest level.

I can’t say enough good things about CCR Growth, their people truly make the difference, and I’m grateful for the partnership we’ve built with them.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

Get in touch

Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!

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FOR OPERATORS

Built for the
Operator in Motion

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.

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FOR PORTFOLIO OPERATORS

Built for the
Portfolio at Scale

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.