New episodes weekly

#1 senior living sales podcast

From Leads to Leases

A CCR Growth Podcast
with CEO Jerry Vinci

Senior living sales & marketing podcast

From Leads to Leases ranks among the top senior living marketing podcasts on Apple, Spotify, and Amazon. It’s where real operators go for real growth ideas.

The podcast redefining senior living growth

Senior living is evolving – and we’re unpacking the playbooks behind the industry’s most effective sales and marketing strategies.

Join our CEO and founder as he sits down with innovators, operators, and experts driving real change. Every episode delivers practical insights, fresh ideas, and the kind of clarity senior living teams can act on.

Have a perspective that deserves the spotlight? Share your voice with an audience of forward-thinking professionals shaping the future of senior living.

EPISODE 88

Bootstrapping Care: How Home Care Entrepreneurs are Filling the Gaps in Senior Living

Special Guest: Shay Irvine

In this episode, Jerry Vinci speaks with Shay Irvine, founder of Bay County Caregivers and the U.S. Caregiver Network, about the growing need for home care services in the senior living sector. Shay shares her journey from starting a caregiving business out of necessity to coaching others in the field.

EPISODE 87

Reaching the Future Senior Living Customer with Meredith Oppenheim

Special Guest: Meredith Oppenheim

In this episode, Jerry Vinci sits down with Meredith Oppenheim, a 25-year senior housing veteran who spent five years studying the 90% of older adults who never move into senior living through her groundbreaking platform, Vitality Society. Meredith reveals how the industry's persistent 10% penetration rate isn't a marketing failure - it's a fundamental mismatch between what providers offer and what today's older adults actually want.

EPISODE 86

What Communities Get Wrong About Occupancy, the Boomers, and the Buyer’s Journey with Jill Johnson

Special Guest: Jill Johnson

In this episode, Jerry Vinci sits down with Jill Johnson, president and founder of Johnson Consulting Services, who has influenced over $4 billion in senior living business decisions. Jill challenges the common assumption that occupancy problems are always sales or marketing failures, revealing how market mismatches, outdated messaging, and corporate strategy disconnects often lie at the root.

EPISODE 85

How Sales Teams Can Shift Mindsets That Stall Move-Ins with Alicia Story

Special Guest: Alicia Story

In this episode, Jerry Vinci and Alicia Story discuss the complexities of the senior living sales process, focusing on the 'readiness gap' where many prospects express a desire to move but feel unprepared.

EPISODE 84

The Untold Cost of Family Caregiving with Christina Keys

Special Guest: Christina Keys

In this episode, Christina Keys shares her transformative journey from being an unaware caregiver to becoming a leading advocate for family caregivers. She discusses the challenges faced by caregivers, including financial burdens, emotional tolls, and the lack of resources available.

EPISODE 83

Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz

Special Guest: Chris Heinz

In this episode, Jerry Vinci and Chris Heinz discuss the critical issues facing the senior living industry, particularly the leadership crisis and the need for effective recruitment strategies. They explore the shifts in leadership demands, the importance of succession planning, and the risks associated with reactive hiring practices.

What our clients have to say.

Real feedback from operators who’ve seen measurable occupancy impact.

About the From Leads to Leases podcast

From Leads to Leases is the podcast for people who want fewer headaches in senior living and more strategies that actually work.

CCR Growth CEO Jerry Vinci hosts candid conversations with operators, marketers, and industry innovators—minus the jargon and the corporate nap-inducing tone.

Think of it as your weekly dose of “oh wow, we should really be doing that,” delivered in under 30 minutes. Smart insights, real talk, and the occasional laugh at the things we all know senior living could do better. If you’re trying to grow, improve, or rethink the way your community sells and serves, you’re in the right place.

for communities with 10-50 residents

Do you own a boutique senior living community?

While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.

So we built a dedicated, performance-based platform just for boutique operators.

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

About us

Services

Podcast

Resources

From Leads to Leases

The podcast redefining senior living growth

What our clients have to say.

About the From Leads to Leases podcast

for communities with 10-50 residents

Do you own a boutique senior living community?

Get in touch

About us

Services

Podcast

Resources

For communities with 10 - 50 residents