What 75 Interviews Taught Me About Senior Living in 2025
In this season finale, Jerry Vinci reflects on the most important lessons from 75 interviews with operators, leaders, owners, marketers, and industry specialists throughout 2025.
Bootstrapping Care: How Home Care Entrepreneurs are Filling the Gaps in Senior Living
In this episode, Jerry Vinci speaks with Shay Irvine, founder of Bay County Caregivers and the U.S. Caregiver Network, about the growing need for home care services in the senior living sector. Shay shares her journey from starting a caregiving business out of necessity to coaching others in the field.
Reaching the Future Senior Living Customer with Meredith Oppenheim
In this episode, Jerry Vinci sits down with Meredith Oppenheim, a 25-year senior housing veteran who spent five years studying the 90% of older adults who never move into senior living through her groundbreaking platform, Vitality Society. Meredith reveals how the industry’s persistent 10% penetration rate isn’t a marketing failure – it’s a fundamental mismatch between what providers offer and what today’s older adults actually want.
What Communities Get Wrong About Occupancy, the Boomers, and the Buyer’s Journey with Jill Johnson
In this episode, Jerry Vinci sits down with Jill Johnson, president and founder of Johnson Consulting Services, who has influenced over $4 billion in senior living business decisions. Jill challenges the common assumption that occupancy problems are always sales or marketing failures, revealing how market mismatches, outdated messaging, and corporate strategy disconnects often lie at the root.
How Sales Teams Can Shift Mindsets That Stall Move-Ins with Alicia Story
In this episode, Jerry Vinci and Alicia Story discuss the complexities of the senior living sales process, focusing on the ‘readiness gap’ where many prospects express a desire to move but feel unprepared.
The Untold Cost of Family Caregiving with Christina Keys
In this episode, Christina Keys shares her transformative journey from being an unaware caregiver to becoming a leading advocate for family caregivers. She discusses the challenges faced by caregivers, including financial burdens, emotional tolls, and the lack of resources available.
Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz
In this episode, Jerry Vinci and Chris Heinz discuss the critical issues facing the senior living industry, particularly the leadership crisis and the need for effective recruitment strategies. They explore the shifts in leadership demands, the importance of succession planning, and the risks associated with reactive hiring practices.
Grassroots, Grit, and Getting Real: Gail Peacock on Why Culture Closes the Sale
In this episode, Jerry Vinci speaks with Gail Peacock, a consultant in the senior living industry, about the evolving landscape of senior care. They discuss the importance of culture, purpose, and connection in senior living communities, emphasizing the need for a shift in language and perspective towards aging.
Reimagining Tech, AI, and Automation in Senior Living with Mona Hilton
In this episode, Jerry Vinci speaks with Mona Hilton, CEO of Genesis Global Technologies, about the intersection of technology and senior living. They discuss the importance of automation, personalization, and AI in enhancing human connections rather than replacing them.
Inside Senior Living on PBS with Melissa Fritz: How Real Stories Move the Hardest Prospects
In this episode of From Leads to Leases, host Jerry Vinci speaks with Melissa Hannah Fritz, creator and host of Inside Senior Living, a PBS docu-series that aims to educate families about senior living options.
