People Over Policies: Senior Living That Actually Puts Residents First with Robert Jakini
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations.
More Than the End: Changing the Hospice Narrative with Suncrest
In this episode, Jerry Vinci discusses the often misunderstood topic of hospice care with Brett Schnable and Nicole Peacock from Suncrest Hospice. They explore the common misconceptions surrounding hospice, share their personal journeys into the field, and emphasize the importance of early involvement in hospice services.
How to Dominate Google and Drive More Tours to Your Community
In this episode, Jerry Vinci discusses the critical role of Google in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and effective Google Ads strategies. He provides actionable insights on how communities can enhance their online visibility, attract more tours, and ultimately drive growth.
Humanizing Digital Marketing: Meg Harper’s Blueprint for Building Connection at Scale
In this episode, Jerry Vinci speaks with Meg Harper, a marketing director for Jaybird Senior Living, who shares her journey from culinary services to leading marketing for nearly 40 communities. They discuss the importance of humanizing digital marketing, the need for collaboration between sales and marketing teams, and how to create genuine connections with prospects.
Back Door Closed, Front Door Open: Senior Living Leadership with Heart with Brenna Diede
In this episode, Jerry Vinci and Brenna Diede discuss the intricate relationship between operations and occupancy in senior living. Brenna shares her diverse background in senior living, marketing, and hospice care, emphasizing the importance of understanding grief and the human experience in leadership.
Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling
In this conversation, Jerry Vinci and Barbara Speedling discuss the complexities of quality of life in long-term care, the misconceptions surrounding independence and purpose for older adults, and the public’s distrust in the long-term care system.
The Right Senior Care Connections: Guiding Families Through Placement and Dementia Care with Jamie Slone
In this episode, Jerry Vinci speaks with Jamie Slone, a certified caregiver and founder of The Right Senior Care Connections. They discuss the complexities of senior care decisions, the importance of working with a local placement expert, common mistakes families make when choosing senior living communities, and the early signs of dementia.
Bringing Tech to Senior Living: How Onscreen is Revolutionizing Engagement with Savannah Andriacco
In this episode, Jerry Vinci and Savannah Andriacco discuss the innovative technology being introduced in senior living communities to enhance engagement, communication, and wellness tracking. They explore the challenges seniors face with traditional tech, the benefits of using a TV-based communication hub, and how AI can improve care and family connections.
Beyond Press Releases: The Untapped Power of PR in Senior Living with Wendy D’Alessandro
In this conversation, Jerry Vinci and Wendy D’Alessandro discuss the marketing challenges faced by senior living communities and the critical role of public relations (PR) in addressing these issues. They explore how storytelling can enhance community engagement, shift public perceptions, and ultimately drive occupancy rates.
Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn
In this episode, Jerry Vinci and Angelica Flynn discuss the challenges and opportunities in public relations for the senior living industry. They explore how PR can reshape outdated perceptions, the differences between earned and paid media, and the importance of storytelling in building credibility.
