#1

Senior Living Sales & Marketing Podcast

From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.

Apple Podcasts Logo
Amazon Music Logo
Spotify Logo
WELCOME TO FROM LEADS TO LEASES

Navigating the Journey to Success in Senior Living

Unlocking Insights, Empowering Growth in Senior Living

Discover Expert Strategies and Insights for Senior Living Success from the Innovators in Senior Living.

Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to take the mic and share your expertise with an engaged audience of senior-living professionals, decision-makers, and industry visionaries.

BECOME A GUEST
BECOME A SPONSOR
what-75-interviews-taught-me-about-senior-living-in-2025
Episode # 89

What 75 Interviews Taught Me About Senior Living in 2025

December 17, 2025
Special Guest: Jerry Vinci
In this season finale, Jerry Vinci reflects on the most important lessons from 75 interviews with operators, leaders, owners, marketers, and industry specialists throughout 2025.
Subscribe on:
home-care-entrepreneurs-filling-senior-living-gaps
Episode # 88

Bootstrapping Care: How Home Care Entrepreneurs are Filling the Gaps in Senior Living

December 10, 2025
Special Guest: Shay Irvine
In this episode, Jerry Vinci speaks with Shay Irvine, founder of Bay County Caregivers and the U.S. Caregiver Network, about the growing need for home care services in the senior living sector. Shay shares her journey from starting a caregiving business out of necessity to coaching others in the field.
Subscribe on:
senior-livings-problem-and-how-to-solve-it
Episode # 87

Reaching the Future Senior Living Customer with Meredith Oppenheim

December 3, 2025
Special Guest: Meredith Oppenheim
In this episode, Jerry Vinci sits down with Meredith Oppenheim, a 25-year senior housing veteran who spent five years studying the 90% of older adults who never move into senior living through her groundbreaking platform, Vitality Society. Meredith reveals how the industry's persistent 10% penetration rate isn't a marketing failure - it's a fundamental mismatch between what providers offer and what today's older adults actually want.
Subscribe on:
real-reason-occupancy-stalling-in-senior-living
Episode # 86

What Communities Get Wrong About Occupancy, the Boomers, and the Buyer’s Journey with Jill Johnson

November 25, 2025
Special Guest: Jill Johnson
In this episode, Jerry Vinci sits down with Jill Johnson, president and founder of Johnson Consulting Services, who has influenced over $4 billion in senior living business decisions. Jill challenges the common assumption that occupancy problems are always sales or marketing failures, revealing how market mismatches, outdated messaging, and corporate strategy disconnects often lie at the root.
Subscribe on:
hidden-cost-of-family-caregiving
Episode # 84

The Untold Cost of Family Caregiving with Christina Keys

November 12, 2025
Special Guest: Christina Keys
In this episode, Christina Keys shares her transformative journey from being an unaware caregiver to becoming a leading advocate for family caregivers. She discusses the challenges faced by caregivers, including financial burdens, emotional tolls, and the lack of resources available.
Subscribe on:
fixing-senior-livings-talent-pipeline-problem
Episode # 83

Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz

November 5, 2025
Special Guest: Chris Heinz
In this episode, Jerry Vinci and Chris Heinz discuss the critical issues facing the senior living industry, particularly the leadership crisis and the need for effective recruitment strategies. They explore the shifts in leadership demands, the importance of succession planning, and the risks associated with reactive hiring practices.
Subscribe on:
why-culture-closes-sale-in-senior-living
Episode # 82

Grassroots, Grit, and Getting Real: Gail Peacock on Why Culture Closes the Sale

October 29, 2025
Special Guest: Gail Peacock
In this episode, Jerry Vinci speaks with Gail Peacock, a consultant in the senior living industry, about the evolving landscape of senior care. They discuss the importance of culture, purpose, and connection in senior living communities, emphasizing the need for a shift in language and perspective towards aging.
Subscribe on:
ai-automation-in-senior-living
Episode # 81

Reimagining Tech, AI, and Automation in Senior Living with Mona Hilton

October 22, 2025
Special Guest: Mona Hilton
In this episode, Jerry Vinci speaks with Mona Hilton, CEO of Genesis Global Technologies, about the intersection of technology and senior living. They discuss the importance of automation, personalization, and AI in enhancing human connections rather than replacing them.
Subscribe on:
CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

BECOME A SPONSOR
Top
Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

CONTACT ADDRESS
8710 Carmel Valley Road, Carmel, CA 93923

GENERAL INQUIRIES
info@ccrgrowth.com
(831) 273-3628

SOCIAL MEDIA