WELCOME
Welcome to From Leads to Leases: A CCR Growth Podcast
Unlocking Insights, Empowering Growth in Senior Living
Innovators in Senior Living
Discover Expert Strategies and Insights for Senior Living Success.
Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.
Whether you’re a seasoned professional or a passionate advocate, we invite you to share your expertise and stories with our audience.
Latest Episodes
In episode 39 of From Leads to Leases, host Jerry Vinci shares essential senior living marketing strategies for 2025. He discusses the power of personalized digital advertising, the importance of video content, and the need for local SEO optimization. Jerry also highlights the benefits of marketing automation, AI, and personalized communication in driving engagement and conversions.
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Andrea Jetser talks to Jerry Vinci about the intersection of aromatherapy and dementia care. Andrea is an expert in aromatherapy with over 20 years of experience, applying her unique skill set to dementia care across the globe. She shares her unique perspective on how aromatherapy can be used to help those suffering from dementia.
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In this conversation, Keith Arbuckle, founder of Arizona Senior Living Advisors, joins Jerry to explore topics such as navigating healthcare and housing options, the implications of major market players, and the evolving landscape of senior living. Keith shares his background as a podiatrist and how he transitioned to becoming a senior living advisor. They also discuss the biggest challenges facing the industry, including the cost of care and the shortage of caregivers. They touch on the future of the industry, including the role of technology and the need for more multi-generational homes and shared housing options.
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Jerry speaks with Luke Fannon, a seasoned expert in senior living and healthcare sales in episode 36 of From Leads to Leases. They discuss the complexities of the senior living industry, focusing on strategies for increasing census, effective communication of value propositions, and the importance of building strong referral networks. Luke shares insights from his extensive experience, emphasizing the need for organizations to understand their target audience and the common pitfalls that hinder census recovery.
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Episode 35 of From Leads to Leases dives into the challenges faced by family caregivers. Host Jerry Vinci speaks with Elizabeth Miller, a family caregiver advocate, about the emotional toll of caregiving, the importance of self-care, and the need for open communication. They discuss practical strategies for caregivers to avoid burnout and navigate the complexities of senior living options. Elizabeth also shares her resources to support caregivers and emphasizes the need for community support.
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Jerry Vinci gets talking to memory care expert Rachael Wonderlin about the intricacies of developing effective dementia care programs in senior living communities. Rachael shares her journey into the field and how she started Dementia By Day, the importance of education for staff and families, and how to create unique, branded programs that stand out in a saturated market.
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This conversation with Kate Baldwin Senior Living Photographer, delves into the intricacies of senior living photography and videography, focusing on the importance of scheduling, the considerations involved in setting up for shoots, the significance of engaging with subjects to create comfort, and the role of feedback in the creative process. Kate Baldwin and Jerry Vinci share insights on effectively managing time and resources while ensuring a positive experience for everyone involved in the production.
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In this conversation, Jerry Vinci interviews Christina Palmieri, the founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from sales to senior care placement, the challenges families face when seeking senior care, and the innovative approach of Olive Branch. They also touch on the housing industry for seniors and the role of adult family homes. Christina explains the importance of integrating different professionals, such as elder law attorneys, guardians, nurses, and realtors, into the senior care placement process.
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In this episode of From Leads to Leases, Lindsey Jennings and Michelle Corb talk to Jerry Vinci about their experiences in the senior living industry and how technology, specifically AI and live chat, are crucial to modernizing resident engagement. They highlight the importance of empathy and human-centric communication in senior living and how SSC.ai (formerly Site Staff Chat) is helping senior living communities meet the demands of an ever-evolving industry.
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In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes.
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About the From Leads to Leases Podcast
Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.
