WELCOME
Welcome to From Leads to Leases: A CCR Growth Podcast
Unlocking Insights, Empowering Growth in Senior Living
Innovators in Senior Living
Discover Expert Strategies and Insights for Senior Living Success.
Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.
Whether you’re a seasoned professional or a passionate advocate, we invite you to share your expertise and stories with our audience.
Latest Episodes
In this conversation, Henriette Kole discusses the significance of PACE (Programs of All-Inclusive Care for the Elderly) programs in addressing the challenges faced by the aging population in the U.S. With the number of individuals over 65 projected to reach 71 million by 2030, the current healthcare system is under strain.
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In this episode, Jerry Vinci speaks with Meg Harper, a marketing director for Jaybird Senior Living, who shares her journey from culinary services to leading marketing for nearly 40 communities. They discuss the importance of humanizing digital marketing, the need for collaboration between sales and marketing teams, and how to create genuine connections with prospects.
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In this episode, Jerry Vinci and Brenna Diede discuss the intricate relationship between operations and occupancy in senior living. Brenna shares her diverse background in senior living, marketing, and hospice care, emphasizing the importance of understanding grief and the human experience in leadership.
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In this conversation, Jerry Vinci and Barbara Speedling discuss the complexities of quality of life in long-term care, the misconceptions surrounding independence and purpose for older adults, and the public's distrust in the long-term care system.
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In this episode, Jerry Vinci speaks with Jamie Slone, a certified caregiver and founder of The Right Senior Care Connections. They discuss the complexities of senior care decisions, the importance of working with a local placement expert, common mistakes families make when choosing senior living communities, and the early signs of dementia.
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In this episode, Jerry Vinci and Savannah Andriacco discuss the innovative technology being introduced in senior living communities to enhance engagement, communication, and wellness tracking. They explore the challenges seniors face with traditional tech, the benefits of using a TV-based communication hub, and how AI can improve care and family connections.
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In this conversation, Jerry Vinci and Wendy D'Alessandro discuss the marketing challenges faced by senior living communities and the critical role of public relations (PR) in addressing these issues. They explore how storytelling can enhance community engagement, shift public perceptions, and ultimately drive occupancy rates.
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In this episode, Jerry Vinci and Angelica Flynn discuss the challenges and opportunities in public relations for the senior living industry. They explore how PR can reshape outdated perceptions, the differences between earned and paid media, and the importance of storytelling in building credibility.
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In this conversation, Jerry Vinci and Dr. Merle Griff explore innovative approaches to senior care, emphasizing the importance of reducing isolation and enhancing social engagement for aging adults. Dr. Griff discusses her pioneering work in intergenerational programs and adult day health centers, highlighting their benefits in providing care and companionship.
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In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. At the time of publishing this episode of Breaking Ground, President Trump had announced a 90-day pause on implementation of “most” tariffs.
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About the From Leads to Leases Podcast
Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.
