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Welcome to From Leads to Leases: A CCR Growth Podcast

Unlocking Insights, Empowering Growth in Senior Living

Innovators in Senior Living

Discover Expert Strategies and Insights for Senior Living Success.
Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to share your expertise and stories with our audience.

Latest Episodes

In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. At the time of publishing this episode of Breaking Ground, President Trump had announced a 90-day pause on implementation of “most” tariffs.

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In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.

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In this episode of 'From Leads to Leases', host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.

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In this episode, Jerry Vinci and Janel Small discuss the complexities of senior living, focusing on the emotional and practical challenges families face when placing loved ones in care facilities. Janel shares her journey in the senior living industry and provides insights on navigating family dynamics, overcoming caregiver guilt, and evaluating senior living options. The conversation also covers the importance of memory care programs, the placement process in skilled nursing facilities, and building relationships with hospitals.

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CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

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