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Senior Living Sales & Marketing Podcast

From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.

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WELCOME TO FROM LEADS TO LEASES

Navigating the Journey to Success in Senior Living

Unlocking Insights, Empowering Growth in Senior Living

Discover Expert Strategies and Insights for Senior Living Success from the Innovators in Senior Living.

Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to take the mic and share your expertise with an engaged audience of senior-living professionals, decision-makers, and industry visionaries.

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Episode # 79

From Overload to Orchestration: Why AI Is the Missing Link in Senior Living

October 8, 2025
Special Guest: ⁠Ernie Ianace
In this episode of From Leads to Leases, host Jerry Vinci speaks with Ernie Ianace, CEO and founder of CareAlly, about the transformative role of AI in senior living. They discuss the challenges faced by caregivers, the importance of integrating technology to simplify operations, and how AI can enhance staff efficiency and retention.
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senior-living-marketing-with-lola-rain
Episode # 77

Why Senior Living Marketing Must Think Deeper with Lola Rain

September 24, 2025
Special Guest: Lola Rain
In this episode of 'From Leads to Leases', host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector.
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avoiding-crisis-early-home-care-planning
Episode # 75

Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

September 10, 2025
Special Guest: ⁠Lisa Santiago
In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place.
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Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
Episode # 70

Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

August 6, 2025
Special Guest: Kent Lewis
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
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CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

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Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

CONTACT ADDRESS
8710 Carmel Valley Road, Carmel, CA 93923

GENERAL INQUIRIES
info@ccrgrowth.com
(831) 273-3628

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