we specialize in
Tracking, attribution and reporting built for senior living communities
Part of SGIS™ — our full-funnel growth system that connects every marketing touchpoint to real occupancy outcomes.
why tracking matters
Senior living marketing without tracking is
just guesswork
Families don’t find you in one place.
They search, click, call, and compare before they ever make contact.
If you can’t see where they’re coming from, you can’t know what’s working.
And if you don’t know what’s working, every budget decision is a guess.
Strong tracking leads to:
- Knowing exactly which channels are driving inquiries and move-ins
- Attributing every phone call to the campaign that generated it
- Understanding which pages convert prospects
- Smarter budget decisions grounded in real performance data
- A clear, unbroken line between your marketing spend and occupancy growth
Every move-in you can't attribute is a decision you can't repeat.
what’s inside sgis™
What's included in senior living tracking & reporting?
- Google Search Console setup and performance monitoring
- Google Analytics 4 configuration and event tracking
- Google Tag Manager implementation and tag management
- Google Business Profile Insights reporting
- CallRail call tracking and campaign attribution
- TalkFurther lead engagement tracking
- Agency Analytics client reporting dashboard
- Monthly performance reports tied to real occupancy outcomes
- Cross-channel attribution modelling
- CRM data alignment and lead source mapping
- Custom goal and conversion tracking
- Ongoing tracking audits and accuracy checks
our process
Our tracking & reporting process within SGIS™.
A clear, structured approach to making sure every marketing dollar is accounted for, and every lead has a known source.
Tracking audit
We start by reviewing everything that’s already in place. Broken tags, missing conversions, untracked form submissions, and gaps in call attribution are identified and documented before we build anything new.
Tracking architecture
Using Google Tag Manager, we build a clean, scalable tracking structure that captures every meaningful action on your website; from page views and form fills to virtual tour engagement and chat interactions.
Tool integration
We connect your full tracking stack: Google Analytics 4, Google Search Console, Google Business Profile Insights, CallRail, and TalkFurther, so data flows accurately across every platform and nothing slips through the cracks.
Dashboard build
Your Agency Analytics dashboard is configured to surface the metrics that actually matter to your community. No vanity numbers, no cluttered reports; just clear visibility into what’s driving performance.
CRM alignment
Tracked leads and inquiries are mapped directly to your CRM, so every contact has a known source, every conversation has context, and your sales team always knows where a prospect came from.
Monthly reporting
Every month you receive a plain-English performance report that connects marketing activity to tours, inquiries, and move-ins. We don’t just send data, we tell you what it means and what we’re doing about it.
Ongoing optimization
Tracking degrades over time as websites change and campaigns evolve. We continuously audit tag health, reporting accuracy, and attribution logic to make sure your data stays reliable.
connect with us
If families are your audience,
your website needs to work harder.
Whether you’re an assisted living facility, memory care provider, independent living community, or senior-care service business — your website should generate leads, educate families, and reflect the quality of your care.
Let’s build something that does exactly that.
Tracking & Reporting FAQs
Frequently asked questions
Clear answers to the most common questions about senior living marketing tracking, attribution, and reporting.
What tools does CCR Growth use to track senior living marketing performance?
We use a connected stack of best-in-class tools including Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile Insights, CallRail, and TalkFurther. Everything is brought together in an Agency Analytics dashboard so you have one clear view of performance across all channels.
How does call tracking work for senior living communities?
CallRail assigns unique phone numbers to each of your marketing channels. When a prospect calls, we know exactly which channel generated that call, giving you accurate attribution for one of senior living’s most important conversion points.
What is attribution and why does it matter?
Attribution is the ability to connect a move-in back to the specific marketing activity that started the journey. Without it, you’re guessing which channels to invest in. With it, you can double down on what works and cut what doesn’t, which directly impacts your cost per move-in.
How often will I receive a performance report?
Every month. Your Agency Analytics report is delivered with a clear summary of what the data means and what actions we’re taking based on it. You’ll never receive a report without context.
What does my Agency Analytics dashboard show me?
Your dashboard brings together data from across your entire marketing stack into one place. You can see organic search performance, paid ad results, call volumes, lead sources, GBP insights, and website behaviour, all in real time.
How do you track leads from Google Business Profile?
We pull performance data directly from GBP Insights, including how many people found your community through search and maps, how many clicked for directions, and how many called directly from your profile. This is a critical channel for senior living that many agencies overlook.
How does tracking integrate with my CRM?
We align your tracking data with your CRM so that every lead has a documented source. Your sales team will always know whether a prospect came from Google, a paid campaign, or a referral, and can follow up with that context in mind.
Can you track where my move-ins are actually coming from consistenlty?
Yes, and this is one of the most valuable things we do. By connecting tracking data with your CRM and occupancy records, we can identify which marketing channels are producing not just leads, but residents.
What happens if my current tracking is broken or incomplete?
It’s more common than you’d think. Our first step with every new client is a full tracking audit to identify exactly what’s working, what’s broken, and what’s missing. We fix the foundation before we start reporting on anything.
What is Google Tag Manager and why do you use it?
Google Tag Manager is the system we use to manage and deploy all tracking codes on your website without touching the underlying code every time. It keeps your tracking clean, organised, and easy to update as your marketing evolves.
Do you track website behavior as well as lead sources?
Yes. Beyond knowing where a prospect came from, we track what they do on your website. Which pages they visit, how long they stay, where they drop off, and which content leads to an inquiry. This helps us continuously improve the experience for future visitors.
How is TalkFurther used in your tracking setup?
TalkFurther captures and tracks lead engagement directly on your website, including chat interactions and inquiry activity. We integrate this data into your broader tracking setup so that every touchpoint a prospect has with your community is accounted for, not just the ones that end in a phone call.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
for communities with 10-50 residents
Do you own a boutique senior living community?
While CCR Growth works with senior living communities and senior-care organizations of all sizes, smaller homes have their own unique challenges; limited staff, limited time, and high dependency on the next move-in.
So we built a dedicated, performance-based platform just for boutique operators.
