Case Study: Facebook Marketing
Cost Per Lead Cut by 51% on Facebook, Now Below $50
We slashed lead costs by 51%, transforming a senior living company’s marketing efficiency, and optimized ads to reach a current cost per lead below $50 on Facebook.
Brand Snapshot
Community
A leading senior living provider
Location
44 communities across the United States
Care Levels
Apartments through memory care units
About the Brand
A leading provider in the United States, this senior living company operates 44 diverse communities, offering a spectrum of services including room and board, medical care, and engaging social activities. Catering to a range of needs with facilities from apartments to memory care units, they emphasize enhancing seniors’ quality of life. Their commitment to innovation and resident-centered care, coupled with a philosophy that merges comfort with community, has established them as a benchmark in the senior living industry, continually adapting to meet the evolving needs of its residents.
The Challenge
The first six months were challenging, marked by extensive testing. The cost per lead was initially high at $215, with results being sporadic and uneven.
Key Challenges:
- An initial cost per lead of $215
- Sporadic, uneven results during the first six months of split testing
The Results
Cost per lead on Facebook
Phase I – Split Testing
IMPACT
$215 cost per lead at the start
Phase II – Optimization
IMPACT
$106.96 per lead, a 51% drop
Current Cost Per Lead
IMPACT
Continued to excel
Cost Per Lead Reduction
IMPACT
In the next six months
Best Cost Per Move-In
IMPACT
Top communities
The Outcome
