Discover how we slashed lead costs by 51%, transforming a senior living company’s marketing efficiency. Dive into the case study for insights into our strategic approach, how we optimized ads, and achieved a current cost per lead below $50 on Facebook.
About the Brand
A leading provider in the United States, this senior living company operates 44 diverse communities, offering a spectrum of services including room and board, medical care, and engaging social activities. Catering to a range of needs with facilities from apartments to memory care units, they emphasize enhancing seniors’ quality of life. Their commitment to innovation and resident-centered care, coupled with a philosophy that merges comfort with community, has established them as a benchmark in the senior living industry, continually adapting to meet the evolving needs of its residents.
The Result:
Phase I – Split Testing
The first six months were challenging, marked by extensive testing. The cost per lead was initially high at $215, with results being sporadic and uneven.
Phase II – Optimization:
After this initial testing period. This strategic shift led to a remarkable reduction in the cost per lead to $106.96 over the following six months marking a 51% price drop.
Current Performance:
The campaign has continued to excel, with the current cost per lead now below $50. This demonstrates a consistent and substantial improvement in efficiency and effectiveness.
Outstanding Community Performance:
Among the various communities, the best-performing ones achieved move-ins at an impressive cost of $450 per move-in, highlighting the success of the targeted strategies in specific segments.
