Case Study: The Westerly Pewaukee
Doubling Occupancy in Just Four Months with SGIS Marketing
How We Helped The Westerly Pewaukee Double Occupancy in 4 Months — Growing from 25% to 51% While Building a Consistent Lead Engine
Brand Snapshot
Community
The Westerly Pewaukee
Location
Pewaukee, Wisconsin, USA
Care Levels
Independent Living, Assisted Living, & Memory Care
About the Client
The Westerly Pewaukee is Koru Health’s newest senior living community, offering independent, assisted, and memory care lifestyles in Wisconsin’s Lake Country region. Opening in early 2025, the community faced the challenge of entering a competitive market filled with well-established senior living providers. With only 67 units available in Phase 1, achieving rapid occupancy was crucial to support future expansion.
Brand Snapshot
When The Westerly Pewaukee partnered with CCR Growth, the doors had just opened — and occupancy was sitting at 25%. Despite strong leadership and quality amenities, the community struggled to break through locally.
They were ready to grow, but their marketing system wasn’t.
Key Challenges:
- Low brand awareness in a market dominated by established competitors.
- No digital presence or trust signals to attract early adopters.
- Limited CRM processes for follow-up and lead nurturing.
- Urgent need to lease up quickly to secure cash flow and community momentum.
The Strategy
CCR Growth deployed its Senior Growth Innovation Suite (SGIS) — a proprietary framework built to accelerate move-ins for new senior living communities while establishing long-term brand equity.
We broke the strategy into three phases:
PHASE 1
Visibility
Building Awareness Fast
- Optimized the Google Business Profile with photos, keyword-rich posts, and local review generation.
- Created landing pages tailored to each care level (Independent, Assisted, Memory).
- Launched high-intent Google Ads campaigns targeting the Lake Country region.
PHASE 2
Lead Capture
Full-Funnel Marketing System
- Designed high-converting landing pages integrated with the community’s CRM.
- Added CallRail tracking to measure every phone call and form submission.
- Ran targeted retargeting campaigns to re-engage warm prospects.
PHASE 3
Nurture & Conversion
Sales Enablement at Scale
- Built automated CRM sequences for personalized follow-ups within minutes.
- Connected dashboards for real-time performance monitoring (CPL, call logs, tours).
- Trained the internal team to prioritize speed-to-lead and tour scheduling.
CCR GROWTH’S SECRET SAUCE
Creative Execution
We reimagined the community’s storytelling from the ground up.
Creative Highlights:
Developed emotional ad copy emphasizing trust, comfort, and community (“A new beginning where care meets connection”).
Leveraged authentic photos from on-site pre-opening events instead of stock imagery.
Integrated Google Ads with call extensions and sitelinks to boost engagement.
Results from Creative Refresh:
Click-through rate (CTR) doubled within the first 30 days.
Prospects began calling and booking tours within the first week of campaign launch.
The Results
(March – July 2025)
Occupancy Rate
IMPACT
+26 percentage points
Occupied Units
IMPACT
+17 units
Total Move-Ins
IMPACT
Rapid lease-up
Total Leads
IMPACT
Consistent lead flow
Lead Conversion Rate
IMPACT
Strong close rate
In just four months, The Westerly Pewaukee doubled its occupancy
while creating a dependable system for ongoing move-ins — a rare feat for a brand-new community.
The “Aha” Moment
The breakthrough came when the automated CRM workflows went live.
Before automation, inquiries often went cold after hours.
Once follow-ups were instant and personalized, response times dropped from hours to minutes — and tours doubled within weeks.
That single change turned sporadic leads into booked appointments and measurable growth.
The Synergy Effect
CCR Growth deployed its Senior Growth Innovation Suite (SGIS) — a proprietary framework built to accelerate move-ins for new senior living communities while establishing long-term brand equity.
How it all worked together:
Paid Search
Generated immediate leads.
SEO & GBP
Built trust and local authority.
CRM Automations
Turned inquiries into tours & move-ins.
The combined system ensured consistent pipeline growth even beyond the paid ad budget — creating a balanced, scalable acquisition model.
The Outcome
In just four months, The Westerly Pewaukee grew from 25% to 51% occupancy, filling 17 additional units and securing 436 total leads.
The community now has a proven digital engine for sustained move-ins — and a strong reputation in Lake Country’s senior living market.
