In this conversation, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her insights on the challenges families face and how her personal and professional experiences shape her approach to finding the right community for older adults. They discuss the need for education, debunking myths about senior living, and the importance of early conversations and planning. Tess also highlights the value of her clinical experience in understanding and empathizing with families during the transition process. Tess Quinn, a senior living specialist, discusses the process of helping families find the right senior living community for their loved ones. She emphasizes the importance of understanding the individual’s needs, preferences, and budget, as well as considering factors like quality of care and staffing effectiveness. Quinn provides personalized support and guidance throughout the entire process, from initial conversations to touring communities and making a decision. She also highlights the need for the industry to focus on staff training, recognition, and creating a positive culture within communities. Quinn advises families to have conversations about senior living early on and explore available resources in their community.