The Role of Branding in Memory Care

The Role of Branding in Memory Care

branding-role-in-memory

Subscribe on  

Summary

Jerry Vinci gets talking to memory care expert Rachael Wonderlin about the intricacies of developing effective dementia care programs in senior living communities. Rachael shares her journey into the field and how she started Dementia By Day, the importance of education for staff and families, and how to create unique, branded programs that stand out in a saturated market. The conversation also touches on the challenges of implementing new programs, the significance of staff retention, and the need for clear communication in dementia care. Rachael highlights the success stories of communities that have improved occupancy and resident satisfaction through tailored programs and discusses her upcoming projects, including a short film and a new book.

Takeaways

  • Dementia care requires a unique approach to education.
  • Creating a branded program can differentiate communities.
  • Staff training is crucial for effective dementia care.
  • Families need to be educated about dementia care options.
  • Communication is key in understanding residents’ realities.
  • Customization of programs is essential for success.
  • Cultural differences can impact dementia care strategies.
  • Success stories highlight the benefits of tailored programs.
  • Investing in dementia care can lead to increased occupancy.
  • A solid understanding of dementia is necessary for all staff.
Top
Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

SOCIAL MEDIA