It’s Not a Sales Call, It’s a Lifeline with Hannah Townsend
No family plans for memory care. By the time they call, something has already gone wrong. In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Hannah Townsend, Director of Sales and Marketing at Maris Pointe Senior Living, a 38-bed purpose-built memory care community in South Sarasota, Florida.
Reaching Seniors Before the Crisis with Jewell Buenavista
Less than 10 percent of seniors who could move into senior living ever will. Not because communities are failing at sales, but because most families are never reached before a crisis forces the decision.
Why Families Say Yes and Still Don’t Move In with Simone Kelly
The average assisted living sales cycle runs 317 days. Not because families are indecisive, but because the financial, logistical, and relational sequence that has to happen before a lease gets signed has no one coordinating it.
Future of Senior Living: Scaling Operations through AI, Workforce Strategy, and Specialized Dementia Care with Andy Lange
In this episode of From Leads to Leases, Jerry Vinci and Andy Lange discuss the future of senior living operations, exploring how AI, workforce strategy, and specialized dementia care are reshaping the industry as operators prepare for growing demand and evolving resident needs.
What Families Actually Remember About the Sales Process
In this episode of From Leads to Leases, Jerry Vinci and Mikhail Blosser discuss the emotional aspects of senior living sales, emphasizing the importance of building trust and understanding family needs.
Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan
In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan’s unique perspective on owner-operator collaboration is reshaping the landscape of senior care.
The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria
In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process.
Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves
In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.
