Why Families Say Yes and Still Don’t Move In with Simone Kelly

The average assisted living sales cycle runs 317 days. Not because families are indecisive, but because the financial, logistical, and relational sequence that has to happen before a lease gets signed has no one coordinating it.
Future of Senior Living: Scaling Operations through AI, Workforce Strategy, and Specialized Dementia Care with Andy Lange

In this episode of From Leads to Leases, Jerry Vinci and Andy Lange discuss the future of senior living operations, exploring how AI, workforce strategy, and specialized dementia care are reshaping the industry as operators prepare for growing demand and evolving resident needs.
What Families Actually Remember About the Sales Process

In this episode of From Leads to Leases, Jerry Vinci and Mikhail Blosser discuss the emotional aspects of senior living sales, emphasizing the importance of building trust and understanding family needs.
Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
Advocating for Families: Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan

In this episode, Jerry Vinci speaks with Andrea Donovan, founder of Chicago Senior Living Advisors, about the importance of advocating for families in the senior living industry. Andrea shares her unique approach to helping families navigate placement decisions, emphasizing the need for personalized guidance over commission-based services.
The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig

Join host Jerry Vinci, CEO of CCR Growth, as he delves into the senior living industry with Evan Petig, a seasoned asset management expert. Discover how Evan’s unique perspective on owner-operator collaboration is reshaping the landscape of senior care.
The Human Side of Moving: Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria

In this episode, Jerry Vinci speaks with Maureen Longoria, co-founder and CEO of LiveNow Relocation, about the complexities of senior living transitions. They discuss the emotional aspects of downsizing, the importance of advocacy, and how technology can streamline the relocation process.
Practice Before the Prospect: Reinventing Sales Training with AI and Integrity with John Greaves

In this episode of From Leads to Leases, Jerry Vinci talks with John Greaves, Owner of Next Step Sales Management, about how to stop wasting leads on training and start empowering sales teams with purpose-built practice.
PACE Programs: The Future of Aging in Place with Henriette Kole

In this conversation, Henriette Kole discusses the significance of PACE (Programs of All-Inclusive Care for the Elderly) programs in addressing the challenges faced by the aging population in the U.S. With the number of individuals over 65 projected to reach 71 million by 2030, the current healthcare system is under strain.
Assisted Living Is Undervalued—That Needs to Change

In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.