Changing the Narrative: How PR is Reshaping Senior Living with Angelica Flynn
In this episode, Jerry Vinci and Angelica Flynn discuss the challenges and opportunities in public relations for the senior living industry. They explore how PR can reshape outdated perceptions, the differences between earned and paid media, and the importance of storytelling in building credibility.
Revolutionizing Senior Care: Intergenerational Programs, Adult Day Centers, and the Future of Aging with Dr. Merle Griff
In this conversation, Jerry Vinci and Dr. Merle Griff explore innovative approaches to senior care, emphasizing the importance of reducing isolation and enhancing social engagement for aging adults. Dr. Griff discusses her pioneering work in intergenerational programs and adult day health centers, highlighting their benefits in providing care and companionship.
Navigating New Tariffs—Implications for the Senior Living Industry
In this episode, Jerry Vinci discusses the recent tariffs imposed by the Trump administration and their potential impacts on the senior living industry. At the time of publishing this episode of Breaking Ground, President Trump had announced a 90-day pause on implementation of “most” tariffs.
The Truth About Senior Placement: Personalized Care vs. Corporate Call Centers with Jenny Kenderes
In this conversation, Jerry Vinci and Jenny Kenderes discuss the nuances of senior placement services, emphasizing the importance of personalized care over corporate models. They explore the challenges families face when navigating senior living options, including emotional hurdles and misconceptions about care facilities.
The Future of Rural Senior Living: Innovation, Culture, and Leadership with Shanna Eckberg
In this conversation, Jerry Vinci and Shanna Eckberg discuss the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, highlighting the importance of leadership and company culture. They explore the operational hurdles faced by rural communities
Enhancing Patient Safety and Facility Management in Senior Living with Glenn Rappaport
In this episode, Jerry Vinci and Glenn Rappaport discuss the evolving landscape of senior living and healthcare technology. They explore the transition from facility management to health tech, the importance of patient safety technology, and the operational challenges faced by senior living facilities.
Assisted Living Is Undervalued—That Needs to Change
In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.
Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW
In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.
The 90-Day Sales Sprint: Filling Rooms Faster with Proven Strategies
In this episode, Jerry Vinci discusses the challenges faced by senior living sales teams and provides a comprehensive 90-day plan to improve sales processes.
A Guide on Strategic Marketing for Senior Living
In this episode of ‘From Leads to Leases’, host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason’s unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.
