How Communities are Ensuring Accessible and Affordable Senior Living
CCR Growth How Communities are Ensuring Accessible and Affordable Senior Living As our society experiences a significant demographic shift with the growing senior population, the demand for accessible and affordable senior living options is on track to reach an all-time high in the next few years. According to the U.S. Census Bureau, the number of […]
Senior Living Could Be A Lifesaver for Aging Americans
CCR Growth Senior Living Could Be A Lifesaver for Aging Americans Groundbreaking research by NORC at the University of Chicago has shed light on the significant benefits of senior living communities. Initial findings of an ongoing study, funded by the National Investment Center for Seniors Housing & Care (NIC), revealed a 10% decrease in frailty […]
5 Ingredients to Senior Living Success Revealed at SMASH 2024
CCR Growth 5 Ingredients to Senior Living Success Revealed at SMASH 2024 The recent Senior Care Marketing & Sales Summit (SMASH) 2024 had Jerry Vinci, CEO of CCR Growth, engaging in one-on-one conversations with senior living professionals to learn more about their major pain points and how best to elevate their marketing and sales strategies […]
How “Edgy Agers” Are Redefining Aging and Changing Perceptions
CCR Growth How “Edgy Agers” Are Redefining Aging and Changing Perceptions Aging is often associated with limitations, decline, and stereotypes. However, a growing number of older adults, known as “edgy agers,” are breaking away from these misconceptions and redefining what it means to grow older. They are embracing new activities, advocating for social change, and […]
Modern Outreach Techniques That Save on Commission Fees
CCR Growth Modern Outreach Techniques That Save on Commission Fees As a senior living sales team, it’s important to adopt communication methods that effectively nurture prospects through the sales funnel. A strong, tailored sales funnel is a vital component in your sales team’s toolbox. Used smartly, a custom-built customer relationship management system will serve as […]
Bust the ‘Old Age Home’ Myth with Modern Senior Living Marketing
CCR Growth Bust the ‘Old Age Home’ Myth with Modern Senior Living Marketing The term “old age home” often brings to mind outdated, negative connotations, leaving many people with a limited understanding of what today’s senior living communities truly offer. These misconceptions can prevent older adults and their families from considering modern senior living options, […]
How Tech Empowers Older Adults
CCR Growth How Tech Empowers Older Adults The aging landscape is changing. As our life expectancy increases, so does the need for innovative solutions to address the challenges faced by older adults. Thankfully, technology is stepping up to the plate, offering a wide range of possibilities to empower older adults, improve their quality of life, […]
How Retargeting Campaigns Boost Conversion in Senior Living
CCR Growth How Retargeting Campaigns Boost Conversion in Senior Living Retaining interested families is crucial for driving occupancy and long-term success in your senior living community. But how do you ensure you’re talking to prospective residents and their families effectively? The answer lies in the concept of retargeting. This powerful digital marketing strategy offers a […]
A Senior Living Sales Exec’s Guide to Assisting Adult Children
CCR Growth A Senior Living Sales Exec’s Guide to Assisting Adult Children As a senior living sales executive, you understand the immense value your community offers. You see it every day – residents thriving in a supportive environment, forging friendships, and rediscovering their passions. However, the path to bringing new residents into your community often […]
How The Built Environment Can Impact Resident Wellness in Senior Living Communities
CCR Growth How The Built Environment Can Impact Resident Wellness in Senior Living Communities Our environments – the physical places we live and interact with others in – directly impact our health and well-being. So much so, that the layout and design of our homes and the common spaces we spend time in such as […]
