meet the team behind your growth
Our experts in senior living,
dedicated to building systems that drive reliable results.
CCR Growth is powered by a multidisciplinary team of strategists, designers, analysts, account managers, and senior living specialists who understand the complexity of this industry. These are the people who turn strategy into real results and help operators grow with alignment and confidence.
Jerry Vinci
Founder
Jerry is an industry veteran with over 20 years of dedicated experience. He is also the founder of CCR Growth and is committed to revolutionizing Senior Living Sales & Marketing.
Lanie Krugel
CEO
Lanie leads with a focus on nurturing a dynamic culture, driving revenue growth, and fostering exceptional leadership within our teams.
Safira Vinci
Creative Director & Co-Owner
As Co-founder, Safira helps carry our creative vision and works directly with our clients to hone their vision and to set measurable goals for success.
Marnus Mulder
Head of Business Development
Marnus is a skilled Head of Business Development with a background in psychology. He understands client needs and delivers tailored, data-driven solutions that drive results.
Johan Krugel
Marketing Director
Johan leads marketing strategy focused on data-driven growth and customer engagement. His expertise spans industries, enabling tailored solutions for clients.
Tiaan van Straten
Head of SEO
With nearly a decade of expertise, Tiaan leads a skilled SEO team to drive optimization, ensure search visibility, and boost brand growth through targeted strategies and quality leads.
Cynthia van Straten
Senior Account Manager
With deep roots in SEO, Cynthia serves her clients with a strategic and performance-focused mindset, ensuring all digital marketing efforts contribute to their broader goals and KPIs.
Tara Crellin
Senior Account Manager
With a strong background in client relationships and digital marketing, Tara ensures seamless communication and execution across campaigns, helping communities connect with families.
Lauren Greaves
Senior Account Manager
With over 15 years’ experience, Lauren leads campaign execution, cross-functional coordination, and ensures seamless delivery across digital channels.
Gabriella Moss
Senior Account Manager
Gaby joins CCR Growth as Senior Account Manager, with experience in advertising and client service. She excels at strategic leadership and delivering impactful outcomes.
Kate Krugel
Junior Account Manager
Kate is a junior Account Manager at CCRG with a strong foundation in leadership. She brings an ROI-driven mindset, zeal, and a relationship-focused approach to supporting clients and team initiatives.
Daniela Martins
Social Media Manager
Daniela has 11 years in social media, creating content that sparks engagement. With a background in design and PR, she enjoys turning ideas into conversations and communities into vibrant spaces.
Jess Miller
Social Media Manager
Strategic digital storyteller with a passion for crafting compelling brand narratives, Jess specializes in social media strategy, content creation, and audience engagement across multiple platforms to drive visibility, growth, and lasting community impact.
Lihandri Pretorius
Social Media Manager
Lihandri is a creative analyst at heart, working at the intersection of strategy and storytelling to translate ideas into campaigns that connect with people in authentic, engaging ways.
Mahsa Bakhshi
Technical SEO Specialist
Mahsa is a Senior SEO specialist passionate about optimizing websites and boosting search visibility. She thrives on data-driven strategies to enhance brand growth and online engagement.
Nadim Miah
Technical SEO Specialist
Nadim Miah has five years of experience in data-driven SEO strategies that enhance technical performance, boost local search, and align content with business goals for long-term growth.
Megan Mulder
SEO Content Specialist
Megan excels at creating engaging, search-friendly content that not only ranks, but converts. She understands audience intent and digital trends, helping brands amplify their online presence.
Dané Scheepers
SEO Content Specialist
Dané blends technical skill with creativity, creating impactful content and optimizing performance. Her results-driven approach, helps brands enhance their search presence and connect with audiences.
Dani Drotsky
UX/UI Specialist
With 7 years in advertising and digital marketing, Dani combines creativity with strategy to create human-centric designs. She specializes in UX/UI and is passionate about functional, engaging experiences.
Armand Senekal
Head of Development
Armand directs a dedicated team of skilled engineers to deliver secure, scalable software solutions, emphasizing best practices and continuous improvement to support our clients’ ongoing growth.
Leo Bragas
PPC Specialist
Leo Bragas is an Ex-Googler (5 years) with 17 years in digital marketing. Before CCR Growth, he led strategy for agencies, scaling 6-7 figure ecommerce and lead gen brands globally.
Surajit Roy
Lead Web Developer
Surajit is a seasoned Lead Web Developer, working with CCR Growth since 2016. He wields over a decade of expertise in PHP and WordPress and is our chief problem solver.
Raza Salahuddin
Frontend Developer
Raza is a Front-end Developer skilled in web design and mobile responsiveness. He ensures websites are visually appealing and functional across devices for a smooth user experience.
Bracken Lee-Rudolph
Operations Manager
Bracken is a project manager-turned-operations manager focused on building strong team cohesion. Team health, quality delivery and process optimisation underpin his work and guide his approach to workflow systems.
