California Assisted Living Association

Advocacy, education, and support for senior living communities

At CCR Growth, we provide comprehensive solutions that address all aspects of our clients’ needs. That’s why we’ve partnered with the California Assisted Living Association (CALA), a trusted voice and resource in the senior living industry. With a strong focus on advocacy, education, and community support, CALA empowers communities to deliver quality care while navigating regulatory and operational challenges.

ABOUT CALA

Supporting assisted living providers through advocacy and professional growth

The California Assisted Living Association is dedicated to strengthening assisted living communities across California by championing high standards, professional development, and operational excellence. Their offerings include:

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Advocacy and policy engagement

Representing community interests at state and regulatory levels.

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Educational resources and training

Workshops, seminars, and programs to support staff and leadership development.

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Network and community building

Opportunities to connect with peers, experts, and industry leaders.

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Regulatory guidance and compliance support

Tools and insights to help communities navigate evolving requirements.

With a commitment to advancing the assisted living profession, CALA supports organisations in providing exceptional care and thriving in a complex environment.

our shared values

Collaboration, excellence, and community impact

Our partnership with the California Assisted Living Association is built on shared values. Both CCR Growth and CALA prioritise:

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Advocacy for better care

Championing policies and practices that protect and support seniors.

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Professional development

Encouraging growth, skill building, and excellence across teams.

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Community connection

Fostering collaboration and shared learning across providers.

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Quality and integrity

Supporting standards that improve care and organisational success.

By partnering with CALA, we help ensure your senior living community has access to trusted resources, industry support, and a voice in shaping the future of care.

Learn more about how the California Assisted Living Association can support your community.

partner with us

Explore an exclusive partnership with
CCR Growth.

We are always seeking opportunities to partner with like-minded organizations that share our passion for improving the senior living experience. If you are interested in exploring an exclusive partnership with CCR Growth, please get in touch to discuss potential collaborations.

Partner with us

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Introducing

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For communities with 10 - 50 residents

Do you own a botique senior living community? We built a dedicated, performance-based platform just for you!

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FOR OPERATORS

Built for the
Operator in Motion

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.

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FOR PORTFOLIO OPERATORS

Built for the
Portfolio at Scale

Marketing strategy, lead generation, census growth, and sales training for senior living operators managing up to 14 communities.