Case Study: SEO Content Strategy
132% More Conversions Within a Year Through Quality SEO Content
Our SEO content strategy more than doubled organic conversions and led to some of the lowest cost per move-ins in the company’s history.
Brand Snapshot
Community
A renowned CCRC provider
Location
Retirement communities across the nation
Care Levels
Seamless transitions between levels of care
About the Brand
Our CCRC client is renowned for offering an array of lifestyle options to seniors, emphasizing independence, activities, and community connection. Their retirement communities, spread across the nation, cater to active seniors seeking a vibrant life surrounded by friends. With amenities like all-day dining, fitness centers, and wellness classes, each community is designed to support a fulfilling, engaged lifestyle. Their commitment to quality and continuity of care allows residents to transition seamlessly between levels of care as their needs evolve, making them leaders in senior living.
The Challenge
At the beginning of 2023 we launched a strategy to help this Senior Living Provider increase their content production for the year by 3-4x what it had been in 2022. The focus would be to dramatically increase their lowest performing communities in the search engine results pages (SERPs).
Study Approach:
While we were not focused on the entire portfolio, it set the stage for us to measure results and split test their portfolio to see just how powerful a focused blogging strategy can be in generating a higher number and better quality of results.
The Results
Communities with blogging vs. without
Initial Phase
IMPACT
146% more conversions, Q1 to Q2
Scaling Phase
IMPACT
183% more conversions, Q2 to Q3
Average Quarterly Increase
IMPACT
With blogging, vs. 2022
Lift Without Blogging
IMPACT
More conversions
Average Cost Per Lead
IMPACT
Industry: $400+
The “Aha” Moment
- The defining moment was an unexpected outcome.
Even for the communities that were not part of the blogging strategy, we still saw a 70% increase in conversions compared to the prior six months.
The content strategy gave the entire website a lift, not just the communities we blogged for directly.
The Outcome
