Top 10 Assisted Living Marketing Strategies for 2025
Are you ready to take your assisted living marketing to the next level? As the senior living industry continues to grow rapidly, so does the need for effective marketing to stand out in a competitive environment. Without a clear strategy, many assisted living communities struggle to attract prospect
Mapping the Senior Living Journey From Awareness to Action
The decision to move into a senior living community is a significant milestone, not just for older adults but for their families as well. While many wait until they need assistance with daily activities to consider senior living options, experts suggest that early planning can lead to a better trans
How Communities are Ensuring Accessible and Affordable Senior Living
As our society experiences a significant demographic shift with the growing senior population, the demand for accessible and affordable senior living options is on track to reach an all-time high in the next few years. According to the U.S. Census Bureau, the number of Americans aged 65 and older is
Senior Living Could Be A Lifesaver for Aging Americans
Groundbreaking research by NORC at the University of Chicago has shed light on the significant benefits of senior living communities. Initial findings of an ongoing study, funded by the National Investment Center for Seniors Housing & Care (NIC), revealed a 10% decrease in frailty among resident
5 Ingredients to Senior Living Success Revealed at SMASH 2024
The recent Senior Care Marketing & Sales Summit (SMASH) 2024 had Jerry Vinci, CEO of CCR Growth, engaging in one-on-one conversations with senior living professionals to learn more about their major pain points and how best to elevate their marketing and sales strategies to reach their goals. Fr
How “Edgy Agers” Are Redefining Aging and Changing Perceptions
Aging is often associated with limitations, decline, and stereotypes. However, a growing number of older adults, known as “edgy agers,” are breaking away from these misconceptions and redefining what it means to grow older. They are embracing new activities, advocating for social change,
Modern Outreach Techniques That Save on Commission Fees
As a senior living sales team, it’s important to adopt communication methods that effectively nurture prospects through the sales funnel. A strong, tailored sales funnel is a vital component in your sales team’s toolbox. Used smartly, a custom-built customer relationship management system will s
Bust the ‘Old Age Home’ Myth with Modern Senior Living Marketing
The term “old age home” often brings to mind outdated, negative connotations, leaving many people with a limited understanding of what today’s senior living communities truly offer. These misconceptions can prevent older adults and their families from considering modern senior living options,
