By 2033, an estimated 16 million middle-income seniors may not be able to afford assisted living even after counting home equity. The industry has known this is coming for years and has largely kept building past them anyway.
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Melissa Brown, Chief Operating Officer of Gravity Consulting, an occupational therapist by training who now spends most of her time on senior living development, turnarounds, and the models that make middle-market care financially viable. Melissa breaks down why the million-dollar entry fee model is aging out with the generation it was built for, how converting a vacant office building can put 45 units of assisted living online for four to eight million dollars, and why the manufactured home model may be the most underestimated senior living concept in the country right now.
