No family plans for memory care. By the time they call, something has already gone wrong.
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Hannah Townsend, Director of Sales and Marketing at Maris Pointe Senior Living, a 38-bed purpose-built memory care community in South Sarasota, Florida. Hannah is a Certified Dementia Practitioner who stumbled into memory care and never left. She talks candidly about what families are really going through when they make that first call, why memory care sales has nothing in common with conventional senior living sales training, what a small purpose-built community can offer that a large facility structurally cannot, and how local referral relationships built on genuine trust outperform third-party placement platforms every time.
