The average assisted living sales cycle runs 317 days. Not because families are indecisive, but because the financial, logistical, and relational sequence that has to happen before a lease gets signed has no one coordinating it.
In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Simone Kelly, founder of Seniornicity, who built six companies across every corner of the senior transition space. Simone makes the case that occupancy is a coordination problem, not a marketing problem, and explains what operators need to understand about the gap between a family that says yes and a family that actually moves in.
