In this episode of From Leads to Leases, Jerry Vinci of CCR Growth sits down with Joel Dieterle, Executive Director at Spring Arbor Senior Living and a sales and operations leader with more than 15 years across post-acute and senior living. Joel makes a direct case for replacing the hospitality-first model with a staff-first operating culture, built around a dedicated on-site nurse practitioner, an engaged medical director, telehealth coverage as a clinical safety net, and a standardized data exchange protocol that follows the resident through every care transition. He also draws practical lessons from PDPM in skilled nursing and identifies the three KPIs every assisted living community should be tracking from day one.
