In this episode of From Leads to Leases, Jerry Vinci and Mikhail Blosser discuss the emotional aspects of senior living sales, emphasizing the importance of building trust and understanding family needs. They explore the role of admissions teams as translators for families, the significance of the first 30 days after move-in, and the necessity of aligning marketing and sales efforts. Mikhail shares insights on creating meaningful relationships with referral partners and the impact of non-profit values on community care.
