placement-and-transparency-in-senior-care

Episode 94

Special Guest: Erin Dwyer-Busch

The Truth About Placement: Fighting for Transparency in Senior Care

In this episode, Jerry Vinci speaks with Erin Dwyer-Busch, a certified senior advisor and advocate for families navigating the complexities of senior living. They discuss the challenges families face, including gaps in Medicare coverage, the importance of transparency in referral agencies, and the legislative efforts behind the Family Choice Act. Erin shares her insights on the evolving landscape of senior care, the need for ethical practices, and the importance of building partnerships between families and communities to ensure better outcomes for seniors.

  • Families often fall through the cracks of the healthcare system.
  • The importance of having a neutral third party in care decisions.
  • Medicare’s improvement standard leaves many without necessary services.
  • The Family Choice Act aims to protect seniors from predatory practices.
  • Transparency in referral agencies is crucial for family trust.
  • Seniors are waiting longer to move into care facilities.
  • Communication between families and communities is essential for successful placements.
  • The current compensation model in senior care is under scrutiny.
  • Building partnerships can improve the length of stay for residents.
  • Advocacy for ethical standards in senior care is vital.

Key takeaways:

  • The 90% who don’t move in want growth and expansion, not simplification and decline
  • Boomers see senior living as restrictive rather than enabling their desired lifestyle
  • Innovation fails because unsuccessful models get sold and converted back to traditional approaches
  • Virtual engagement proved older adults want community without the real estate commitment
  • Adult daughters need providers to be proactive care navigators, not reactive service providers
  • Lead lists are undervalued – engage prospects for years through programming before they’re ready
  • Flexibility is key – let residents paint where they want, work if they choose, eat when they prefer
  • Prevention and improvement messaging resonates more than care and convenience
  • The buyer journey is a complex puzzle where timing, unit type, location, and culture must all align
  • Providers need multiple service lines to meet people wherever they choose to age

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